Q1 2025 Pinterest Inc Earnings Call Transcript
Key Points
- Pinterest Inc (PINS) achieved a record number of 570 million monthly active users (MAUs) globally, reflecting a 10% growth year-over-year.
- The company reported Q1 2025 revenue of $855 million, marking a 16% increase year-over-year, driven by strong advertiser performance across the full funnel.
- Adjusted EBITDA grew to $172 million, demonstrating Pinterest Inc (PINS)'s focus on driving profitable growth while investing in high ROI areas.
- Pinterest Inc (PINS) has enhanced its visual search capabilities, with its proprietary multimodal AI model being 30% more likely to recommend relevant content than leading off-the-shelf models.
- The company is successfully expanding its lower-funnel shopping playbook internationally, with shopping ad revenue in Europe and Rest of World regions growing over 3 times faster than overall revenue growth in those areas.
- Ad pricing declined 22% year-over-year, primarily due to international mix shift as Pinterest Inc (PINS) began serving ads in previously unmonetized or under-monetized international markets.
- Despite strong click growth, there is a gap between click growth and advertising dollar growth, indicating a need for better implementation of measurement tools and easier campaign creation.
- The macroeconomic environment remains uncertain, with some pockets of ad spend impacted by tariffs, particularly from Asia-based e-commerce retailers in the US.
- The company is still in the early stages of driving adoption of its Performance+ suite, with more functionality and advertiser adoption needed to fully realize its potential.
- Pinterest Inc (PINS) faces challenges in shifting advertiser perception from being a platform for long-term planning to one that also drives immediate clicks and conversions.
Good afternoon. Thank you for attending today's Pinterest first quarter 2025 earnings call. (Operator Instructions) I'll now hand the call over to Andrew Somberg, VP of Investor Relations and Treasury. You may proceed.
Good afternoon, and thank you for joining us. Welcome to Pinterest's earnings call for the first quarter ended March 31, 2025. My name is Andrew Somberg, and I'm Vice President of Investor Relations and Treasury for Pinterest. Joining me on today's call are Bill Ready, Pinterest's CEO; and Julia Donnelly, our CFO. This conference call is being webcast, and we are also providing a slide presentation to accompany our commentary. Please refer to our Investor Relations website at investor.pinterest.com to find today's presentation, webcast and earnings press release.
Some of the statements that we make today regarding our performance, operations and outlook may be considered forward-looking, and such statements involve a number of assumptions, risks and
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