Half Year 2026 WPP PLC Earnings Call Transcript

Aug 6, 2026 / 08:00 AM GMT
Release Date Price: MXN74.1

Key Points

Positve
  • WPP PLC (WPP) delivered H1 2026 results in line with guidance, with like-for-like net sales down 4.7%, showing a clear sequential improvement from Q1 (-6.7%) to Q2 (-2.8%).
  • The company achieved a strong new business performance, ranking number one in JP Morgan's net new business rankings for H1 2026, with landmark wins including Estee Lauder, Jaguar Land Rover, and Airbnb.
  • Client retention rates improved in H1 2026, with key renewals including Huawei, Tesco, and L'Oreal, supported by a new holistic client success program.
  • WPP PLC (WPP) is making significant strategic progress with the launch of WPP Enterprise Solutions and a new Commerce Practice, positioning the company in high-growth markets.
  • The company completed over 15 non-core asset disposals in H1, generating over 200 million pounds in sales proceeds, strengthening the balance sheet and financial flexibility.
  • WPP PLC (WPP) deepened strategic technology partnerships with Google, Adobe, Meta, AWS, and Microsoft, integrating advanced AI capabilities into WPP Open to enhance its competitive offering.
  • The company reported a return to growth in China (up 2.6% in H1) and healthcare and auto sectors returned to growth in Q2, indicating stabilization in key areas.
Negative
  • WPP PLC (WPP) continues to face a challenging top-line environment, with H1 like-for-like revenue less pass-through costs declining 4.7% due to the impact of historical client losses.
  • The company expects the drag from net new business to persist throughout 2026, with gross client losses estimated at the top end of the 500-600 basis point range.
  • Headline diluted EPS fell 24.5% year-on-year to 15.1p, impacted by a normalized tax rate and lower profits.
  • WPP PLC (WPP) anticipates a significant step-up in investment in growth drivers and incentive rebuild in H2, leading to a potential 200 basis point decline in second-half margins year-on-year.
  • The Middle East remains a volatile region, with revenue down around 10% in H1, and ongoing geopolitical uncertainty poses a risk to the outlook.
  • The company continues to see negative trends in CPG (down 6% in Q2) and technology clients (down 8.9% in Q2), with high polarization in spend patterns across sectors.
  • WPP PLC (WPP) expects leverage metrics to remain elevated in 2026, with the path to reduction dependent on improving profitability and continued asset disposals.


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E D I T E D V E R S I O N

WPP.L - WPP PLC
Half Year 2026 WPP PLC Earnings Call
Aug 06, 2026 / 08:00AM GMT

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Presentation
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