Yeti Holdings Inc at Bank of America Consumer & Retail Technology Conference (Virtual) Transcript
Good morning, everyone. I'm Robby Ohmes from BofA Global Research. We're very pleased to have several well-known people here with us today. From YETI, for fireside chat, first we got Matt Reintjes, the CEO of YETI; and second, we have Paul Carbone, the SVP & CFO; Tom Shaw from IR is also on the line.
YETI has executed incredibly well in a tough environment through last year. So we're real excited to have the team from YETI here with us today.
Questions & Answers
I'm going to kick it off right away with Q&A for the fireside chat. So Matt, can you give us an overview of how the business has evolved from less than $500 million back in 2015 with, I think, we had less than 10% D2C penetration back then. You're now a $1 billion brand with over 50% D2C penetration. Would love to just get a quick walk through on how you guys made that all happen.
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