Q4 2024 Marimekko Oyj Earnings Call Transcript
Key Points
- Marimekko Oyj (FRA:N97) achieved a new quarterly record high in net sales during Q4 2024, with a 7% increase totaling EUR 54 million.
- The company's international sales grew by 13% in Q4, with significant contributions from both retail and wholesale sectors.
- Marimekko Oyj's comparable operating profit improved by 12% in Q4, reaching EUR 9.3 million, equating to 17.1% of net sales.
- The Asia Pacific region, Marimekko Oyj's second-largest market, saw an 11% increase in net sales, driven by a 25% growth in retail sales.
- The company successfully launched a new e-commerce platform, enhancing its digital presence and contributing to the growth of online sales.
- Higher logistic costs negatively impacted the relative sales margin in Q4 2024.
- Fixed costs increased due to higher personnel and marketing expenses, affecting the operating profit.
- The company anticipates lower licensing income in 2025 compared to the record levels of 2024.
- Non-recurring promotional deliveries in Finnish wholesale are expected to be significantly lower in 2025, impacting net sales.
- Global economic uncertainties, including geopolitical tensions and cost inflation, pose risks to consumer confidence and purchasing power, potentially affecting Marimekko Oyj's business in 2025.
Good afternoon and warm welcome to Marimekko's full year 2024 results podcast. My name is Anna Tuominen I'm the IRO of Marimekko and with me I have our President and CEO Tiina Alahuhta Kasko.
We will start with Tiina going through our results, and after that, we have time for your questions with Tiina and our CFO Elina Anckar answering, any of the things that you want to get more light on. You can ask the questions using the chat function on the platform, and you can type in your questions already during the presentation. But without further ado, Tiina, please go ahead.
Thank you, Anna, and good afternoon, everyone, also on my behalf, and it is my pleasure and joy today to talk you through our results for 2024. So how did we do, if we start from the last quarter, so the fourth quarter of the year? We did well. Actually, our nets has reached a new quarterly record high in the 4th quarter, and, with that also our op operating profit improved despite the continued challenging
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