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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth

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» MM's 30-Y Financials


Revenue & Net Income
Cash & Debt
Operating Cash Flow & Free Cash Flow
Operating Cash Flow & Net Income

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Guru Trades

MM Guru Trades in

Q2 2015

MM Guru Trades in Q2 2015

Jim Simons 252,024 sh (New)
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Q3 2015

MM Guru Trades in Q3 2015

Paul Tudor Jones 2,000,000 sh (New)
Jim Simons 123,800 sh (-50.88%)
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Q4 2015

MM Guru Trades in Q4 2015

Jim Simons Sold Out
Paul Tudor Jones Sold Out
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» Details

Insider Trades

Latest Guru Trades with MM

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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Business Description

Industry: Advertising & Marketing Services » Marketing Services  
Traded in other countries:2MM.Germany,
Headquarter Location:USA

Millennial Media Inc was incorporated under the laws of the State of Delaware on May 30, 2006. It is an independent mobile advertising platform company. It offers advertisers audience reach, targeting capabilities and deliver rich and engaging ad experiences to consumers on their mobile connected devices. The Company's proprietary technology and data platform, known as MYDAS, determines in real-time which ad to deliver, to whom and when, with the goal of optimizing the effectiveness of advertising campaigns regardless of device type or operating system. It helps developers and advertisers remove complexity from mobile advertising. It provides tools and services to developers that allow their apps to display banner ads, interactive rich media ads and video ads from its platform. By partnering with it, developers gain access to advertising campaigns from advertiser clients as well as smaller performance-based advertisers. Through its mMedia portal, developers can download and integrate its software development kits, or SDKs, into their apps at no cost to them. The Company offers developers sophisticated reporting and analytics through an integrated dashboard on its mMedia portal, which includes comprehensive ad revenue generation reports for their apps across all major mobile operating systems. It offers all developers support through its mMedia portal, as well as various webinars, blogs and, in some cases, support from account managers. It has 72 issued patents, including U.S. and international. The Company is subject to U.S. and foreign laws and regulations that are applicable to companies engaged in the business of advertising on mobile devices. The Company is also subject to privacy and data protection laws.



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Valuation & Return


More Statistics

Revenue (TTM) (Mil) $285.3
EPS (TTM) $ -1.37
Short Percentage of Float5.65%
52-Week Range $1.18 - 2.09
Shares Outstanding (Mil)141.64

Analyst Estimate

Dec15 Dec16 Dec17 Dec18
Revenue (Mil $) 270 274 294 365
EPS ($) -0.19 0.01 0.14 -0.01
EPS without NRI ($) -0.19 0.01 0.14 -0.01
EPS Growth Rate
(Future 3Y To 5Y Estimate)
Dividends per Share ($)
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Articles On GuruFocus.com
Weekly CFO Buys Highlight: Tetra Technologies Inc, Millennial Media Inc, Active Power Inc. Dec 14 2014 
SHAREHOLDER ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against Millennial Medi Nov 28 2014 
SHAREHOLDER ALERT: LEVI & KORSINSKY, LLP Notifies Investors of Class Action Against Millennial Media Oct 15 2014 
Five-Year Lows: Rentech Nitrogen Partners LP, SandRidge Permian Trust, Millennial Media Inc., Exelix May 05 2014 
Weekly 3-Year Low Highlights: NIHD, MM, CNSI, AVAV Mar 12 2013 
Weekly CFO Sells Highlight: CMCSA, MM, PIR, VAR, SPRT Nov 03 2012 
Millennial Media Inc. Closes Follow-On Offering, Insider Sells Reported Oct 30 2012 
Baron Funds Comments on Millennial Media Aug 24 2012 

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