Bjorn Borg AB (OSTO:BORG)

Q1 2025 Bjorn Borg AB Earnings Call Transcript

May 16, 2025 / 06:00 AM GMT

Release Date Price: kr59.3 (+2.60%)

Transcript

Key Points

Positve

Bjorn Borg AB (FRA:6BB) reported record sales for Q1 2025, marking the second-best quarter in the company's history.
The company's sports apparel segment grew by 13%, with e-commerce sales in this category up more than 40%, indicating strong market share gains.
The integration of the footwear segment is progressing well, with a remarkable 208% growth, showcasing significant potential.
The company's own e-commerce platform grew by 26%, outperforming peers and contributing to increased profitability.
Bjorn Borg AB (FRA:6BB) is experiencing strong growth in several markets, including the Netherlands, Belgium, Denmark, and Sweden, with notable success in Germany despite challenges with Salando.

Negative

The gross profit margin declined due to currency fluctuations, product mix, and lower margins in the footwear segment.
The men's underwear category, the company's largest, saw a 12% decline due to delayed deliveries.
Retail store performance is declining, with closures of full-price stores and a focus on outlet channels.
Distributors are experiencing a decline, with high inventories and cautious sentiment due to global uncertainties.
The company's net debt increased to 120 million, primarily due to higher footwear inventories and changes in inventory management.

Refinitiv StreetEvents Event Transcript
E D I T E D V E R S I O N

BORG.ST - Bjorn Borg AB
Q1 2025 Bjorn Borg AB Earnings Call
May 16, 2025 / 06:00AM GMT

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Presentation
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Unidentified_1 [1]
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Good morning guys, and happy Friday and welcome to our Q1 20,215 investor presentation.

So first things first, we've kicked off the year with the record sales. So, and never before we started a year in such a good way, and it's a lot of reasons for that. One, of course, is our food for integration. So for those that have been following us for a while, about a year ago, in the beginning of 2024, our license partner went bankrupt. We.

Very quickly decide to take it over to integrate it and we've been doing that ever since and that is progressing in a very good way so footwear is not only growing but also of course when we now review the collection looking at the distribution there's just a lot of things pointing in the right

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