Q4 2022 Nepa AB Earnings Call Transcript
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Good morning, everybody, and thank you for attending this conference call. This is our year-end report 2022. And well, I hope you all have read it this morning. So Nepa in brief, just so you know what we are doing. We help marketeers to understand the high level impact of marketing investment. And what does that mean? We work mainly with what we call the upper funnel of marketing, which is the strategic vision about what to do in order to (inaudible). We measure about 7,500 brands in 60 markets. And we then help the brands to optimize their investments in the different channels and in how they press themselves in order to retain maximum track in the kids and win as many to take up.
How do we do that? We work with 3 main pilots in our offer, which is brand tracking, campaign evaluation, and marketing mix modeling. Brand tracking is based at our recurring business and campaign evaluation is a deep dive into every campaign in order to evaluate both the investment in media,
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