Half Year 2025 Pierce Group AB (publ) Earnings Call Transcript
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Good morning, everyone, and welcome to our Q2 2025 interim report. My name is Goran Dahlin. I'm the CEO of Pierce Group. And I thank you for joining me today.
Here is today's agenda. I'll begin with a short introduction to Pierce and our business, then walk you through the key highlights from the second quarter. After that, I'll share our outlook and priorities for the months ahead. And finally, we'll wrap up with some time for Q&A.
So for those of you less familiar with us, Pierce is the leading European e-commerce platform for motorcycle gear, parts and accessories. The total addressable market was estimated at around SEK100 billion in 2021. Although it's slightly contracted somewhat since then, it remains substantial. And critically, it's still largely offline and fragmented.
Pierce is the leading e-commerce player in Europe. We're not just a retailer, we are a specialist. Our assortment is uniquely attractive, combining the strongest brand on the market with a leading
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