Q2 2025 NIU Technologies Earnings Call Transcript
Key Points
- Niu Technologies (NIU) reported a 37% year-over-year increase in total sales volume, reaching 350,000 units in Q2 2025.
- Revenue grew by 34% year-over-year to RMB1.26 billion, with a significant improvement in gross margin to 20.1%, up 3.1 percentage points year-over-year.
- The China market saw a 54% year-over-year increase in sales volume, with revenue growth from scooters at 45%.
- The company successfully launched new high-end electric motorcycle models, contributing to a diversified product portfolio and increased ASP.
- Niu Technologies (NIU) expanded its retail footprint by adding 185 new stores in Q2, focusing on Tier 3 and Tier 4 cities, which accounted for 50% of net additions.
- Overseas sales volume declined by 35% year-over-year, primarily due to US tariffs and intensified competition in the European market.
- The overseas gross margin was negatively impacted by changes in product mix, US tariffs, and aged inventory write-downs.
- Operating expenses increased by 38% year-over-year, with selling and marketing expenses rising significantly due to higher spending on online shopping festivals and marketing events.
- The ASP for China scooters decreased by 5% year-over-year, attributed to a shift in product mix towards more compact models.
- The micromobility segment experienced a 41% year-over-year decline, with significant headwinds in the European and US markets due to price competition and strategic channel management.
Good day, ladies and gentlemen. Thank you for standing by and welcome to the NIU Technologies second-quarter 2025 earnings conference call. (Operator Instructions) As a reminder, we are recording today's call. If you have any objections, you may disconnect at this time.
Now, I'll turn the call over to Ms. Kristal Li, Investor Relations Manager of NIU Technologies. Ms. Li, please go ahead.
Thank you, operator. Hello, everyone. Welcome to today's conference call to discuss NIU Technologies results for the second quarter of 2025. The earnings press release, corporate presentation, and financial spreadsheets have been posted on our investor relations website. This call is being webcast from companies IR set as well, and a replay of the call will be available soon.
Please note, today's discussion will contain forward-looking statement made under the safe cover provision of the US Private Security Litigation Reform Act of 1995. Forward-looking statements involves risks, uncertainties,
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