Q4 2025 Hugo Boss AG Earnings Call Transcript
Key Points
- Hugo Boss AG (BOSSY) achieved a 2% year-over-year increase in sales, reaching EUR4.3 billion, aligning with the global apparel industry.
- The company's EBIT rose by 8% to EUR391 million, with an earnings per share increase of 17% to EUR3.61.
- Hugo Boss AG (BOSSY) generated robust free cash flow of EUR499 million, highlighting the cash-generative strength of its business model.
- The BOSS Menswear business grew by 3% in 2025, representing around 80% of group sales, demonstrating leadership in the upper premium menswear market.
- The company's loyalty program, HUGO BOSS XP, saw a 20% increase in membership, reaching 30 million registered customers, enhancing customer engagement.
- BOSS Womenswear and Hugo experienced declines of 5% and 4% respectively in 2025, reflecting challenges in brand and distribution measures.
- The Asia-Pacific region saw a 5% decline in revenue for the full year, primarily due to subdued demand in China.
- Gross margin decreased by 20 basis points to 61.5% for the full year, impacted by external headwinds such as ForEx impacts and a promotional market environment.
- The company anticipates a mid- to high-single-digit decline in group sales for 2026 due to deliberate business realignment towards higher quality growth.
- The EBIT forecast for 2026 is set between EUR300 million to EUR350 million, reflecting lower top-line leverage and brand elevation support.
Ladies and gentlemen, welcome to the Q4 full year 2025 results conference call and live webcast. I am Sandra, the Chorus call operator.
(Operator Instructions)
The conference must not be recorded for publication or broadcast.
At this time, it is my pleasure to hand over to Christian Stöhr, Senior Vice President, Investor Relations. Please go ahead, sir.
Good morning, everyone, and welcome to our full year 2025 financial results presentation, hosted by Daniel Grieder, CEO of HUGO BOSS, and Yves Müller, CFO and COO.
Today's conference call will be structured in three parts. Daniel will begin by outlining the key strategic milestones we achieved in 2025. Yves will then walk you through our financial performance for the past fiscal year and elaborate in detail on our outlook for 2026.
Before I hand over to Daniel, allow me to remind you that all revenue-related growth rates will be discussed on a currency-adjusted basis unless otherwise
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