Q1 2026 Under Armour Inc Earnings Call Transcript
Key Points
- Under Armour Inc (UAA) is undergoing a bold reinvention to become a sharper, more focused brand, blending sports, style, and innovation with financial discipline.
- The company is seeing brand health improvements, with cultural relevance returning and increased interest from talent wanting to join.
- EMEA is outperforming, and North America and APAC are on paths toward better stability, with team sports heating up and digital engagement increasing.
- Under Armour Inc (UAA) has achieved significant progress in realigning its product engine, simplifying operations, and positioning itself to better serve athletes, customers, and shareholders.
- The company is on track to meet its goal of reducing SKUs by 25%, which is expected to lead to sharper execution and better pricing.
- Under Armour Inc (UAA) is facing challenges from limited spending, higher promotions, and a dynamic domestic tariff policy.
- The company reported a 4% decline in first-quarter revenue, with North America revenue declining 5% due to decreased full-price wholesale business and lower e-commerce sales.
- APAC revenue decreased 10% due to weak consumer confidence amid a highly competitive and promotional market.
- Footwear revenue was down 14% in the quarter, reflecting a challenging consumer demand environment and deliberate work to optimize the business.
- The company is facing approximately $100 million in additional tariff-related costs, which, along with softer-than-expected demand, is projected to reduce profitability to about half of last year's levels.
Good day, and welcome to the Under Armour Q1 2026 earnings conference call. (Operator Instructions) Please note that today's event is being recorded. I would now like to turn the conference over to Lance Allega, Senior Vice President, Finance and Capital Markets. Please proceed.
Thank you. Good morning, and welcome to Under Armour's first quarter fiscal 2026 earnings conference call. Today's call is being recorded and will be available for replay. Joining us on the call this morning are Under Armour's President and CEO, Kevin Plank; and Chief Financial Officer, Dave Bergman. Before we begin, I'd like to remind everyone that our remarks today will include forward-looking statements that reflect Under Armour management's current views as of August 8, 2025.
These statements may include projections about our future performance and are not guarantees of future results. Actual results may differ materially due to several risks and uncertainties, which are described in this
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