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Hakuhodo DY Holdings (Hakuhodo DY Holdings) Intangible Assets : $765 Mil (As of Dec. 2023)


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What is Hakuhodo DY Holdings Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Hakuhodo DY Holdings's intangible assets for the quarter that ended in Dec. 2023 was $765 Mil.


Hakuhodo DY Holdings Intangible Assets Historical Data

The historical data trend for Hakuhodo DY Holdings's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Hakuhodo DY Holdings Intangible Assets Chart

Hakuhodo DY Holdings Annual Data
Trend Mar14 Mar15 Mar16 Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23
Intangible Assets
Get a 7-Day Free Trial Premium Member Only Premium Member Only 488.37 486.53 635.25 609.87 811.49

Hakuhodo DY Holdings Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 831.33 811.49 763.68 760.20 764.95

Hakuhodo DY Holdings Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.


Hakuhodo DY Holdings  (OTCPK:HKUOF) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.


Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.


Hakuhodo DY Holdings Intangible Assets Related Terms

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Hakuhodo DY Holdings (Hakuhodo DY Holdings) Business Description

Traded in Other Exchanges
Address
5-3-1 Akasaka, Minato-ku, Tokyo, JPN, 107-6320
Hakuhodo DY Holdings Inc is a Japanese holding company that owns advertising companies, integrated media companies, and creative solutions companies. The company earns most of its revenue from its two largest segments, mass media services and marketing promotion. The mass media segments focus on television, newspaper, and magazine advertising. The company's marketing promotion segment focuses on Internet, creative, and promotional services. While the vast majority of the historical company's revenue was derived from Japan, Hakuhodo is expanding internationally through its over 250 subsidiaries around the world.

Hakuhodo DY Holdings (Hakuhodo DY Holdings) Headlines

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David Herro Comments on Hakuhodo DY Holdings

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