Marriott International (WBO:MAR) Average Daily Rate (USD) : 0.00 (As of . 20)

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What is Marriott International Average Daily Rate (USD)?

Average Daily Rate (USD) is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. Higher ADR is better. However, it does not tell the complete story about a hotel’s revenue.

The historical rank and industry rank for Marriott International's Average Daily Rate (USD) or its related term are showing as below:

WBO:MAR's Average Daily Rate (USD) is not ranked ^*
in the Travel & Leisure industry.
Industry Median:
* Ranked among companies with meaningful Average Daily Rate (USD) only.

Marriott International Average Daily Rate (USD) Historical Data

The historical data trend for Marriott International's Average Daily Rate (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Marriott International Average Daily Rate (USD) Chart

Marriott International (WBO:MAR) Average Daily Rate (USD) Calculation

Average Daily Rate (USD) is calculated as

Average Daily Rate (USD)

Average Rooms Revenue Earned

Number of Rooms Sold

Marriott International (WBO:MAR) Average Daily Rate (USD) Explanation

Average Daily Rate (USD) is a key performance indicator widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day.

Average Daily Rate (USD) is calculated by taking the average revenue earned from rooms and dividing it by the number of rooms sold, excluding complimentary rooms and rooms occupied by staff. A rising ADR suggests that a hotel is increasing the money it's making from renting out rooms. The ADR can be compared against its historical values to get the trends and determine the hotel’s performance.

However, The ADR does not tell the complete story about a hotel’s revenue, as it does not subtract charges such as commissions and rebates. It’s usually combined with Revenue per Available Room (USD) and Average Occupancy Rate % to measure the operating performance of a hotel.

Marriott International Average Daily Rate (USD) Related Terms

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Marriott International (WBO:MAR) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Marriott International Inc (WBO:MAR) » Definitions » Average Daily Rate (USD)

Comparable Companies

Traded in Other Exchanges

MAR:USA MAR:Mexico 1MAR:Italy MAQ:Germany M1TT34:Brazil

Address

7750 Wisconsin Avenue, Bethesda, MD, USA, 20814

Website

https://www.marriott.com

Marriott operates 1.6 million rooms across roughly 30 brands. At the end of 2022, luxury represented roughly 10% of total rooms, while full service and limited service were about 40% and 50%, respectively. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represent 99% of total rooms as of Sept. 30, 2023. North America makes up two thirds of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.