Marriott International (WBO:MAR) Cyclically Adjusted PB Ratio: (As of Aug. 05, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WBO:MAR Marriott International Inc WBO:MAR
82 GF Score
Price €297.05
GF Value €263.71
Valuation Modestly Overvalued
! 3 Warning Signs
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What is Marriott International Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Marriott International  (WBO:MAR) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Marriott International Cyclically Adjusted PB Ratio Related Terms


Marriott International Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Marriott International's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Marriott International Cyclically Adjusted PB Ratio Chart

Marriott International Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 236.70 196.65 228.08 182.29

Marriott International Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 197.32 164.80 182.29 177.00 0.00

WBO:MAR vs HLT, H, HTHT: Cyclically Adjusted PB Ratio Comparison

For the Lodging subindustry, Marriott International's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Marriott International Cyclically Adjusted PB Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Marriott International's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Marriott International's Cyclically Adjusted PB Ratio falls into.


WBO:MAR
82GF Score
Marriott International Inc WBO:MAR
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Marriott International Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Marriott International's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Marriott International's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=-15.003/333.9520*333.9520
=-15.003

Current CPI (Jun. 2026) = 333.9520.

Marriott International Quarterly Data

Book Value per Share CPI Adj_Book
201609 13.327 241.428 18.434
201612 13.183 241.432 18.235
201703 12.683 243.801 17.373
201706 11.663 244.955 15.900
201709 10.332 246.819 13.979
201712 8.446 246.524 11.441
201803 8.151 249.554 10.908
201806 6.974 251.989 9.242
201809 5.838 252.439 7.723
201812 5.766 251.233 7.664
201903 4.246 254.202 5.578
201906 3.319 256.143 4.327
201909 2.328 256.759 3.028
201912 1.952 256.974 2.537
202003 -0.056 258.115 -0.072
202006 -0.216 257.797 -0.280
202009 0.600 260.280 0.770
202012 1.090 260.474 1.397
202103 0.604 264.877 0.762
202106 2.029 271.696 2.494
202109 2.396 274.310 2.917
202112 3.835 278.802 4.594
202203 4.916 287.504 5.710
202206 5.152 296.311 5.806
202209 3.362 296.808 3.783
202212 1.726 296.797 1.942
202303 0.429 301.836 0.475
202306 -0.690 305.109 -0.755
202309 -2.098 307.789 -2.276
202312 -2.153 306.746 -2.344
202403 -5.180 312.332 -5.539
202406 -6.867 314.175 -7.299
202409 -7.830 315.301 -8.293
202412 -10.328 315.605 -10.928
202503 -10.642 319.799 -11.113
202506 -9.444 322.561 -9.778
202509 -9.864 324.800 -10.142
202512 -12.113 324.054 -12.483
202603 -13.372 330.213 -13.523
202606 -15.003 333.952 -15.003

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Marriott International (WBO:MAR) Overvalued in 2026?

Based on GuruFocus' analysis, Marriott International stock appears to be overvalued. The current stock price of €297.05 is trading 12.6% above its estimated GF Value™ of €263.71. GuruFocus considers Marriott International to be Modestly Overvalued.

Key valuation signals for WBO:MAR:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: €263.71 vs. price of €297.05 (12.6% above fair value)
  • GF Score™: 82/100 with 3 warning signs

No single metric tells the full story. See the WBO:MAR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Marriott International Business Description

Address 7750 Wisconsin Avenue, Bethesda, MD, USA, 20814
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
82GF Score

Get the complete analysis for WBO:MAR

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€297.05
Price
€263.71
GF Value