Rocket Fuel (Rocket Fuel) Cash And Cash Equivalents : $62.4 Mil (As of Jun. 2017)

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What is Rocket Fuel Cash And Cash Equivalents?

Rocket Fuel's quarterly cash and cash equivalents declined from Dec. 2016 ($84.02 Mil) to Mar. 2017 ($62.76 Mil) but then stayed the same from Mar. 2017 ($62.76 Mil) to Jun. 2017 ($62.36 Mil).

Rocket Fuel's annual cash and cash equivalents declined from Dec. 2014 ($107.06 Mil) to Dec. 2015 ($78.56 Mil) but then increased from Dec. 2015 ($78.56 Mil) to Dec. 2016 ($84.02 Mil).

Rocket Fuel Cash And Cash Equivalents Historical Data

The historical data trend for Rocket Fuel's Cash And Cash Equivalents can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Rocket Fuel Cash And Cash Equivalents Chart

Rocket Fuel Annual Data

Trend

Dec11

Dec12

Dec13

Dec14

Dec15

Dec16

Cash And Cash Equivalents

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14.90

113.87

107.06

78.56

84.02

Rocket Fuel Quarterly Data
	Sep12	Dec12	Mar13	Jun13	Sep13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16	Jun16	Sep16	Dec16	Mar17	Jun17
Cash And Cash Equivalents	Get a 7-Day Free Trial															66.66	78.66	84.02	62.76	62.36

Rocket Fuel Cash And Cash Equivalents Calculation

Cash and cash equivalents are the most liquid assets on the balance sheet. Cash equivalents are assets that are readily convertible into cash, such as money market holdings, short-term government bonds or Treasury bills, marketable securities and commercial paper.

Rocket Fuel (NAS:FUEL) Cash And Cash Equivalents Explanation

A high number means either:

1) The company has competitive advantage generating lots of cash

2) Just sold a business or bonds (not necessarily good)

A low stockpile of cash usually means poor to mediocre economics.

There are 3 ways to create large cash reserve.

1) Sell new bonds or equity to public

2) Sell business or asset

3) It has an ongoing business generating more cash than it burns (usually means durable competitive advantage)

When a company is suffering a short term problem, Buffett looks at cash or marketable securities to see whether it has the financial strength to ride it out.

Important: Lots of cash and marketable securities + little debt = good chance that the business will sail on through tough times.

Test to see what is creating cash by looking at past 7 yrs of balance sheets. This will reveal how the cash was created.

Be Aware

Depreciation estimates make the calculation of net income susceptible to management's accounting choices. These choices can be either overly aggressive or overly conservative.

Rocket Fuel Cash And Cash Equivalents Related Terms

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Rocket Fuel (Rocket Fuel) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Rocket Fuel Inc (NAS:FUEL) » Definitions » Cash And Cash Equivalents

Comparable Companies

Traded in Other Exchanges

N/A

Address

Website

http://www.rocketfuel.com

Rocket Fuel Inc is a US-based technology company focusing on digital marketing. The company offers a predictive marketing platform designed to help marketers and their agencies connect with consumers through digital media. Services provided by the company are organized into two platforms Demand Side Platform (DSP) and Data Management Platform (DMP). The integrated platform of DSP plus DMP solutions are designed to deliver and optimize media spend to engage consumers across addressable channels-including display, mobile, video, social, and television, and across addressable devices, including tablets, personal computers, set-top boxes, television, and mobile phones. The company operates its business in the US and other countries. Most of the company's revenue is generated from the US.

Executives

Susan L Bostrom	director
John Jasper Lewis	director	C/O NIELSEN N.V., 85 BROAD STREET, NEW YORK NY 10004
Codd Ronald E F	director	C/O INTERWOVEN INC, 803 11TH AVE, SUNNYVALE CA 94089
Clark M Kokich	director	506 SECOND AVE 9TH FLOOR, SEATTLE WA 98104
William W. Ericson	director, 10 percent owner	777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Jonathan D Feiber	10 percent owner	3000 SAND HILL ROAD BLDG 1, MENLO PARK CA 94025
Mdv Ix Lp	10 percent owner	777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Ninth Mdv Partners, L.l.c.	10 percent owner	777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Henrik Gerdes	officer: Interim CFO	1900 SEAPORT BLVD, REDWOOD CITY CA 94063
Rex S Jackson	officer: Chief Financial Officer	C/O SYMYX TECHNOLOGIES, INC., 3100 CENTRAL EXPRESSWAY, SANTA CLARA CA 95051
Cal R Hoagland	officer: Interim CFO	15827 POPPY LANE, MONTE SERENO CA 95030

Rocket Fuel (Rocket Fuel) Headlines

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