Hauppauge Digital (FRA:HPP) COGS-to-Revenue : 0.62 (As of Mar. 2014)

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What is Hauppauge Digital COGS-to-Revenue?

Hauppauge Digital's Cost of Goods Sold for the three months ended in Mar. 2014 was €2.60 Mil. Its Revenue for the three months ended in Mar. 2014 was €4.23 Mil.

Hauppauge Digital's COGS to Revenue for the three months ended in Mar. 2014 was 0.62.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. Hauppauge Digital's Gross Margin % for the three months ended in Mar. 2014 was 38.41%.

Hauppauge Digital COGS-to-Revenue Historical Data

The historical data trend for Hauppauge Digital's COGS-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Hauppauge Digital COGS-to-Revenue Chart

Hauppauge Digital Annual Data

Trend

Sep04

Sep05

Sep06

Sep07

Sep08

Sep09

Sep10

Sep11

Sep12

Sep13

COGS-to-Revenue

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0.78

0.68

0.69

0.70

0.64

Hauppauge Digital Quarterly Data
	Jun09	Sep09	Dec09	Mar10	Jun10	Sep10	Dec10	Mar11	Jun11	Sep11	Dec11	Mar12	Jun12	Sep12	Dec12	Mar13	Jun13	Sep13	Dec13	Mar14
COGS-to-Revenue	Get a 7-Day Free Trial															0.66	0.73	0.68	0.61	0.62

Hauppauge Digital COGS-to-Revenue Calculation

Hauppauge Digital's COGS to Revenue for the fiscal year that ended in Sep. 2013 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	16.205	/	25.445
	=	0.64

Hauppauge Digital's COGS to Revenue for the quarter that ended in Mar. 2014 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	2.604	/	4.228
	=	0.62

Hauppauge Digital (FRA:HPP) COGS-to-Revenue Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

Hauppauge Digital's Gross Margin % for the three months ended in Mar. 2014 is calculated as:

Gross Margin %	=	1	-	COGS to Revenue
	=	1	-	Cost of Goods Sold / Revenue
	=	1	-	2.604 / 4.228
	=	38.41 %

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

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Hauppauge Digital (FRA:HPP) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Hardware » Hauppauge Digital (FRA:HPP) » Definitions » COGS-to-Revenue

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Traded in Other Exchanges

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Address

909 Motor Parkway, Hauppauge, NY, USA, 11788

Website

http://www.hauppauge.com

Hauppauge Digital Inc is a developer of analog and digital TV tuner and other products for the personal computer market. Its product portfolio covers USB TV tuners, HD video recorders, Internal TV tuners, Digital CableCARD tuners, Analog video capture products, European Digital TV Receivers and Digital media adapters, among others. The company has an international global presence.