Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
ServiceNowBSP:N1OW34 +1.62%85 Cyclically Adjusted PB Ratio is 28.49 as of Sep. 01, 2026, which is 49% below its 10-year median of 56.03. GuruFocus rates BSP:N1OW34 with a GF Score™ of 85/100 and a GF Value™ of R$24.41 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 1,469 Software companies, ServiceNow ranks worse than 97.07% on this metric.
The historical rank and industry rank for ServiceNow's Cyclically Adjusted PB Ratio or its related term are showing as below:
BSP:N1OW34'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 17.47 Med: 56.03 Max: 130.51
Current: 29.04
During the past years, ServiceNow's highest Cyclically Adjusted PB Ratio was 130.51. The lowest was 17.47. And the median was 56.03.
BSP:N1OW34's Cyclically Adjusted PB Ratio is ranked worse than 97.07% of 1469
companies
in the Software industry
Industry Median: 2.38
vs BSP:N1OW34: 29.04
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
ServiceNow's adjusted book value per share data for the three months ended in Jun. 2026 was R$1.241. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is R$0.53 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
ServiceNow (BSP:N1OW34) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
ServiceNow Cyclically Adjusted PB Ratio Related Terms
ServiceNow Cyclically Adjusted PB Ratio Historical Data
* Premium members only.
The historical data trend for ServiceNow's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BSP:N1OW34 vs UBER, ADBE, ADP: Cyclically Adjusted PB Ratio Comparison
For the Software - Application subindustry, ServiceNow's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ServiceNow Cyclically Adjusted PB Ratio vs Software Industry
For the Software industry and Technology sector, ServiceNow's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where ServiceNow's Cyclically Adjusted PB Ratio falls into.
ServiceNow Cyclically Adjusted PB Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
ServiceNow's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 28.49 mean?
ServiceNow (BSP:N1OW34) has a Cyclically Adjusted PB Ratio of 28.49 as of Sep. 01, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on ServiceNow and its competitors. This is 49% below median its historical median of 56.03. Over the past decade, ServiceNow's Cyclically Adjusted PB Ratio has ranged from 17.47 to 130.51. According to the industry distribution chart, ServiceNow ranks #1426 out of 1469 companies in the Software industry, placing it in the top 97.1%.
Is ServiceNow's Cyclically Adjusted PB Ratio too high?
ServiceNow's current Cyclically Adjusted PB Ratio of 28.49 is 49% below median its 10-year median of 56.03. Over the past 10 years, this metric has ranged from a low of 17.47 to a high of 130.51. The Software industry median Cyclically Adjusted PB Ratio is 2.38. ServiceNow's value of 28.49 is 1097.1% above this industry median. Based on the distribution chart, ServiceNow ranks #1426 out of 1469 companies in the Software industry, which is in the bottom quartile relative to peers. Overall, ServiceNow has a GF Score™ of 85/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does ServiceNow's Cyclically Adjusted PB Ratio compare to UBER and ADBE?
According to the Software industry distribution chart, ServiceNow ranks #1426 out of 1469 companies for Cyclically Adjusted PB Ratio. This places ServiceNow in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 2.38. ServiceNow's value of 28.49 is 1097.1% above this benchmark. Historically, ServiceNow's own Cyclically Adjusted PB Ratio has ranged from 17.47 to 130.51 over the past decade. While the company's 10-year median is 56.03 vs. the industry median of 2.38, ServiceNow has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Software company?
The median Cyclically Adjusted PB Ratio among Software companies is 2.38, based on 1,469 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ServiceNow's current Cyclically Adjusted PB Ratio of 28.49 is 1097.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on ServiceNow and its competitors. For the Software industry, the median Cyclically Adjusted PB Ratio is 2.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ServiceNow's current Cyclically Adjusted PB Ratio is 28.49, which is 49% below median its own 10-year median of 56.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ServiceNow stock overvalued right now?
Based on GuruFocus' analysis, ServiceNow (BSP:N1OW34) is currently considered Significantly Undervalued. The stock's GF Value™ is R$24.41, compared to a current price of R$15.10 — trading 38.1% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 28.49, which is 49% below median its 10-year median of 56.03 and 1097.1% above the Software industry median of 2.38. ServiceNow's overall GF Score™ is 85/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For ServiceNow (BSP:N1OW34), the current Cyclically Adjusted PB Ratio is 28.49 as of Sep. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ServiceNow (BSP:N1OW34) Overvalued in 2026?
Based on GuruFocus' analysis, ServiceNow stock appears to be undervalued.
The current stock price of R$15.10 is trading 38.1% below its estimated GF Value™ of R$24.41.
GuruFocus considers ServiceNow to be Significantly Undervalued.
Key valuation signals for BSP:N1OW34:
Cyclically Adjusted PB Ratio: 28.49 (49% below median its 10-year median of 56.03)
GF Value™: R$24.41 vs. price of R$15.10 (38.1% below fair value)
Industry Position: 1097.1% above the Software median (#1426 of 1469)
No single metric tells the full story. See the BSP:N1OW34 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
85GF Score
Get the complete analysis for BSP:N1OW34
Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BSP:N1OW34 has been successfully added to your 
