The Trade Desk (XTER:TT8) Cyclically Adjusted PS Ratio: (As of Sep. 22, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XTER:TT8 The Trade Desk Inc XTER:TT8
78 GF Score
Price €12.12
GF Value €88.16
Valuation Significantly Undervalued
! 1 Warning Sign
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What is The Trade Desk Cyclically Adjusted PS Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


The Trade Desk  (XTER:TT8) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


The Trade Desk Cyclically Adjusted PS Ratio Related Terms


The Trade Desk Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for The Trade Desk's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Trade Desk Cyclically Adjusted PS Ratio Chart

The Trade Desk Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only - - 42.20 55.90 12.54

The Trade Desk Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 26.53 16.84 12.72 7.25 5.42

XTER:TT8 vs MGNI, LFTO, STGW: Cyclically Adjusted PS Ratio Comparison

For the Advertising Agencies subindustry, The Trade Desk's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Trade Desk Cyclically Adjusted PS Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The Trade Desk's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where The Trade Desk's Cyclically Adjusted PS Ratio falls into.


XTER:TT8
78GF Score
The Trade Desk Inc XTER:TT8
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

The Trade Desk Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

The Trade Desk's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, The Trade Desk's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=1.309/333.9520*333.9520
=1.309

Current CPI (Jun. 2026) = 333.9520.

The Trade Desk Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 0.278 241.428 0.385
201612 0.156 241.432 0.216
201703 0.115 243.801 0.158
201706 0.151 244.955 0.206
201709 0.153 246.819 0.207
201712 0.196 246.524 0.266
201803 0.156 249.554 0.209
201806 0.208 251.989 0.276
201809 0.219 252.439 0.290
201812 0.301 251.233 0.400
201903 0.225 254.202 0.296
201906 0.298 256.143 0.389
201909 0.307 256.759 0.399
201912 0.406 256.974 0.528
202003 0.302 258.115 0.391
202006 0.260 257.797 0.337
202009 0.376 260.280 0.482
202012 0.539 260.474 0.691
202103 0.367 264.877 0.463
202106 0.468 271.696 0.575
202109 0.512 274.310 0.623
202112 0.692 278.802 0.829
202203 0.581 287.504 0.675
202206 0.727 296.311 0.819
202209 0.783 296.808 0.881
202212 0.962 296.797 1.082
202303 0.714 301.836 0.790
202306 0.854 305.109 0.935
202309 0.903 307.789 0.980
202312 1.128 306.746 1.228
202403 0.909 312.332 0.972
202406 1.086 314.175 1.154
202409 1.138 315.301 1.205
202412 1.371 315.605 1.451
202503 1.164 319.799 1.216
202506 1.235 322.561 1.279
202509 1.283 324.800 1.319
202512 1.507 324.054 1.553
202603 1.235 330.213 1.249
202606 1.309 333.952 1.309

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is The Trade Desk (XTER:TT8) Overvalued in 2026?

Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued. The current stock price of €12.12 is trading 86.3% below its estimated GF Value™ of €88.16. GuruFocus considers The Trade Desk to be Significantly Undervalued.

Key valuation signals for XTER:TT8:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: €88.16 vs. price of €12.12 (86.3% below fair value)
  • GF Score™: 78/100 with 1 warning sign

No single metric tells the full story. See the XTER:TT8 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


The Trade Desk Business Description

Address 42 North Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
78GF Score

Get the complete analysis for XTER:TT8

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€12.12
Price
€88.16
GF Value