Planet Fitness (BSP:P2LN34) E10: R$0.86 (As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BSP:P2LN34 Planet Fitness Inc BSP:P2LN34
82 GF Score
Price R$34.56
GF Value R$65.00
Valuation Possible Value Trap
! 1 Warning Sign
View Full Analysis

What is Planet Fitness E10?

Planet Fitness BSP:P2LN34 82 E10 is R$0.86 as of Mar. 2026. GuruFocus rates BSP:P2LN34 with a GF Score™ of 82/100 and a GF Value™ of R$65.00 (Possible Value Trap). The stock has 1 warning sign investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Planet Fitness's adjusted earnings per share data for the three months ended in Mar. 2026 was R$0.425. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is R$0.86 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Planet Fitness's average E10 Growth Rate was 24.80% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-08-02), Planet Fitness's current stock price is R$34.56. Planet Fitness's E10 for the quarter that ended in Mar. 2026 was R$0.86. Planet Fitness's Shiller PE Ratio of today is 40.19.

During the past 13 years, the highest Shiller PE Ratio of Planet Fitness was 106.04. The lowest was 35.02. And the median was 79.93.


Planet Fitness  (BSP:P2LN34) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Planet Fitness's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=34.56/0.86
=40.19

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Planet Fitness was 106.04. The lowest was 35.02. And the median was 79.93.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Planet Fitness E10 Related Terms


Planet Fitness E10 Historical Data

* Premium members only.

The historical data trend for Planet Fitness's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Planet Fitness E10 Chart

Planet Fitness Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.43 0.80 0.77

Planet Fitness Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.75 0.73 0.80 0.77 0.86

BSP:P2LN34 vs MAT, YETI, CALY: E10 Comparison

For the Leisure subindustry, Planet Fitness's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Planet Fitness Shiller PE Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Planet Fitness's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Planet Fitness's Shiller PE Ratio falls into.


BSP:P2LN34
82GF Score
Planet Fitness Inc BSP:P2LN34
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Planet Fitness E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Planet Fitness's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.425/330.2130*330.2130
=0.425

Current CPI (Mar. 2026) = 330.2130.

Planet Fitness Quarterly Data

per share eps CPI Adj_EPS
201606 0.047 241.018 0.064
201609 0.033 241.428 0.045
201612 0.075 241.432 0.103
201703 0.055 243.801 0.074
201706 0.066 244.955 0.089
201709 0.070 246.819 0.094
201712 -0.016 246.524 -0.021
201803 0.094 249.554 0.124
201806 0.137 251.989 0.180
201809 0.103 252.439 0.135
201812 0.141 251.233 0.185
201903 0.154 254.202 0.200
201906 0.198 256.143 0.255
201909 0.160 256.759 0.206
201912 0.185 256.974 0.238
202003 0.067 258.115 0.086
202006 -0.233 257.797 -0.298
202009 -0.027 260.280 -0.034
202012 0.071 260.474 0.090
202103 0.049 264.877 0.061
202106 0.107 271.696 0.130
202109 0.139 274.310 0.167
202112 0.049 278.802 0.058
202203 0.118 287.504 0.136
202206 0.164 296.311 0.183
202209 0.210 296.808 0.234
202212 0.262 296.797 0.291
202303 0.176 301.836 0.193
202306 0.291 305.109 0.315
202309 0.284 307.789 0.305
202312 0.251 306.746 0.270
202403 0.243 312.332 0.257
202406 0.377 314.175 0.396
202409 0.346 315.301 0.362
202412 0.427 315.605 0.447
202503 0.360 319.799 0.372
202506 0.478 322.561 0.489
202509 0.469 324.800 0.477
202512 0.498 324.054 0.507
202603 0.425 330.213 0.425

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of R$0.86 mean?
Planet Fitness (BSP:P2LN34) has a E10 of R$0.86 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Planet Fitness and its competitors.
Is Planet Fitness' E10 too high?
Planet Fitness' current E10 is R$0.86. Overall, Planet Fitness has a GF Score™ of 82/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Planet Fitness' E10 compare to MAT and YETI?
Planet Fitness' E10 of R$0.86 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Travel & Leisure company?
A good E10 depends on the Travel & Leisure industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Planet Fitness and its competitors. Planet Fitness's current E10 is R$0.86. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Planet Fitness stock overvalued right now?
Based on GuruFocus' analysis, Planet Fitness (BSP:P2LN34) is currently considered Possible Value Trap. The stock's GF Value™ is R$65.00, compared to a current price of R$34.56 — trading 46.8% below its estimated fair value. The current E10 is R$0.86. Planet Fitness' overall GF Score™ is 82/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Planet Fitness (BSP:P2LN34), the current E10 is R$0.86 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Planet Fitness (BSP:P2LN34) Overvalued in 2026?

Based on GuruFocus' analysis, Planet Fitness stock appears to be undervalued. The current stock price of R$34.56 is trading 46.8% below its estimated GF Value™ of R$65.00. GuruFocus considers Planet Fitness to be Possible Value Trap.

Key valuation signals for BSP:P2LN34:

  • E10: R$0.86
  • GF Value™: R$65.00 vs. price of R$34.56 (46.8% below fair value)
  • GF Score™: 82/100 with 1 warning sign

No single metric tells the full story. See the BSP:P2LN34 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Planet Fitness Business Description

Address 4 Liberty Lane West, Hampton, NH, USA, 03842
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
82GF Score

Get the complete analysis for BSP:P2LN34

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$34.56
Price
R$65.00
GF Value