United Rentals (FRA:UR3) E10: €22.62 (As of Mar. 2026)


FRA:UR3 United Rentals Inc FRA:UR3
94 GF Score
Price €980.60
GF Value €729.74
Valuation Significantly Overvalued
! 9 Warning Signs
View Full Analysis

What is United Rentals E10?

United Rentals FRA:UR3 -0.53% 94 E10 is €22.62 as of Mar. 2026. GuruFocus rates FRA:UR3 with a GF Score™ of 94/100 and a GF Value™ of €729.74 (Significantly Overvalued). The stock has 9 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

United Rentals's adjusted earnings per share data for the three months ended in Mar. 2026 was €7.292. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is €22.62 for the trailing ten years ended in Mar. 2026.

During the past 12 months, United Rentals's average E10 Growth Rate was 17.20% per year. During the past 3 years, the average E10 Growth Rate was 20.70% per year. During the past 5 years, the average E10 Growth Rate was 25.10% per year. During the past 10 years, the average E10 Growth Rate was 40.70% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of United Rentals was 91.70% per year. The lowest was -19.10% per year. And the median was 27.95% per year.

As of today (2026-06-30), United Rentals's current stock price is €980.60. United Rentals's E10 for the quarter that ended in Mar. 2026 was €22.62. United Rentals's Shiller PE Ratio of today is 43.35.

During the past 13 years, the highest Shiller PE Ratio of United Rentals was 113.10. The lowest was 10.04. And the median was 33.33.


United Rentals  (FRA:UR3) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

United Rentals's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=980.60/22.62
=43.35

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of United Rentals was 113.10. The lowest was 10.04. And the median was 33.33.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


United Rentals E10 Related Terms


United Rentals E10 Historical Data

* Premium members only.

The historical data trend for United Rentals's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

United Rentals E10 Chart

United Rentals Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 9.51 13.35 16.28 20.87 21.81

United Rentals Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 20.43 20.04 20.51 21.81 22.62

FRA:UR3 vs SUNB, AER, UHAL: E10 Comparison

For the Rental & Leasing Services subindustry, United Rentals's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


United Rentals Shiller PE Ratio vs Business Services Industry

For the Business Services industry and Industrials sector, United Rentals's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where United Rentals's Shiller PE Ratio falls into.


FRA:UR3
94GF Score
United Rentals Inc FRA:UR3
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

United Rentals E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, United Rentals's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=7.292/330.2130*330.2130
=7.292

Current CPI (Mar. 2026) = 330.2130.

United Rentals Quarterly Data

per share eps CPI Adj_EPS
201606 1.353 241.018 1.854
201609 1.925 241.428 2.633
201612 1.706 241.432 2.333
201703 1.187 243.801 1.608
201706 1.469 244.955 1.980
201709 1.955 246.819 2.616
201712 8.830 246.524 11.828
201803 1.744 249.554 2.308
201806 2.739 251.989 3.589
201809 3.437 252.439 4.496
201812 3.340 251.233 4.390
201903 1.938 254.202 2.517
201906 3.048 256.143 3.929
201909 4.613 256.759 5.933
201912 4.041 256.974 5.193
202003 2.109 258.115 2.698
202006 2.602 257.797 3.333
202009 2.437 260.280 3.092
202012 3.362 260.474 4.262
202103 2.352 264.877 2.932
202106 3.337 271.696 4.056
202109 4.786 274.310 5.761
202112 5.850 278.802 6.929
202203 4.585 287.504 5.266
202206 6.527 296.311 7.274
202209 8.747 296.808 9.731
202212 8.638 296.797 9.611
202303 6.043 301.836 6.611
202306 7.919 305.109 8.571
202309 9.642 307.789 10.344
202312 9.152 306.746 9.852
202403 7.397 312.332 7.820
202406 8.863 314.175 9.315
202409 9.641 315.301 10.097
202412 9.970 315.605 10.431
202503 7.317 319.799 7.555
202506 8.315 322.561 8.512
202509 9.295 324.800 9.450
202512 8.771 324.054 8.938
202603 7.292 330.213 7.292

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of €22.62 mean?
United Rentals (FRA:UR3) has a E10 of €22.62 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on United Rentals and its competitors.
Is United Rentals' E10 too high?
United Rentals' current E10 is €22.62. Overall, United Rentals has a GF Score™ of 94/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does United Rentals' E10 compare to SUNB and AER?
United Rentals' E10 of €22.62 can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Business Services company?
A good E10 depends on the Business Services industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on United Rentals and its competitors. United Rentals's current E10 is €22.62. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is United Rentals stock overvalued right now?
Based on GuruFocus' analysis, United Rentals (FRA:UR3) is currently considered Significantly Overvalued. The stock's GF Value™ is €729.74, compared to a current price of €980.60 — trading 34.4% above its estimated fair value. The current E10 is €22.62. United Rentals' overall GF Score™ is 94/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For United Rentals (FRA:UR3), the current E10 is €22.62 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is United Rentals (FRA:UR3) Overvalued in 2026?

Based on GuruFocus' analysis, United Rentals stock appears to be overvalued. The current stock price of €980.60 is trading 34.4% above its estimated GF Value™ of €729.74. GuruFocus considers United Rentals to be Significantly Overvalued.

Key valuation signals for FRA:UR3:

  • E10: €22.62
  • GF Value™: €729.74 vs. price of €980.60 (34.4% above fair value)
  • GF Score™: 94/100 with 9 warning signs

No single metric tells the full story. See the FRA:UR3 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


United Rentals Business Description

Address 100 First Stamford Place, Suite 700, Stamford, CT, USA, 06902
United Rentals is the world's largest equipment rental company, principally operating in the US and Canada. It has 16% share in a highly fragmented market serving general industrial (49%), commercial construction (46%), and residential construction (5%). The company operates a $21 billion fleet of equipment, including aerial platforms, forklifts, excavators, trucks, power generators, and various other materials serving local and national accounts from nearly 1,600 locations in North America and 100 abroad. It has pursued a strategy of bundling specialty rental capabilities to offer its customers more advanced solutions in addition to its core equipment rental business, supporting its ambitions to become a one-stop shop for customers and enhance and maintain its margin profile.
94GF Score

Get the complete analysis for FRA:UR3

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€980.60
Price
€729.74
GF Value