Rego Interactive Co (HKSE:02422) Enterprise Value: HK$3,507.0 Mil (As of Jul. 24, 2026) ***

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HKSE:02422 Rego Interactive Co Ltd HKSE:02422
60 GF Score
Price HK$2.04
GF Value HK$0.88
Valuation Significantly Overvalued
! 8 Warning Signs
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What is Rego Interactive Co Enterprise Value?

Rego Interactive Co HKSE:02422 -1.92% 60 Enterprise Value is HK$3,507.0 Mil as of Jul. 24, 2026. GuruFocus rates HKSE:02422 with a GF Score™ of 60/100 and a GF Value™ of HK$0.88 (Significantly Overvalued). The stock has 8 warning signs investors should review.

Think of Enterprise Value as the theoretical takeover price. It is more comprehensive than market capitalization (Market Cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash, cash equivalents, and marketable securities.

EV-to-EBIT is calculated as Enterprise Value divided by its EBIT. As of today, Rego Interactive Co's Enterprise Value is HK$3,507.0 Mil. Rego Interactive Co's EBIT for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-76.4 Mil. Therefore, Rego Interactive Co's EV-to-EBIT ratio for today is -45.90.

EV-to-EBITDA is calculated as Enterprise Value divided by its EBITDA. As of today, Rego Interactive Co's Enterprise Value is HK$3,507.0 Mil. Rego Interactive Co's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-67.9 Mil. Therefore, Rego Interactive Co's EV-to-EBITDA ratio for today is -51.65.

EV-to-Revenue is calculated as Enterprise Value divided by its Revenue. As of today, Rego Interactive Co's Enterprise Value is HK$3,507.0 Mil. Rego Interactive Co's Revenue for the trailing twelve months (TTM) ended in Dec. 2025 was HK$554.7 Mil. Therefore, Rego Interactive Co's EV-to-Revenue ratio for today is 6.32.

EV-to-OCF is calculated as Enterprise Value divided by its Cash Flow from Operations. As of today, Rego Interactive Co's Enterprise Value is HK$3,507.0 Mil. Rego Interactive Co's Cash Flow from Operations for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-74.4 Mil. Therefore, Rego Interactive Co's EV-to-OCF ratio for today is -47.17.

EV-to-FCF is calculated as Enterprise Value divided by its Free Cash Flow. As of today, Rego Interactive Co's Enterprise Value is HK$3,507.0 Mil. Rego Interactive Co's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-76.0 Mil. Therefore, Rego Interactive Co's EV-to-FCF ratio for today is -46.16.

*** Please note that the current Enterprise Value is calculated using the current market capitalization and the most recently available financial data. If key financial fields—Long-Term Debt & Capital Lease Obligation and Short-Term Debt & Capital Lease Obligation—are recorded as null in the latest reporting period, our data vendor will default to using data from the prior period with valid entries.


Rego Interactive Co  (HKSE:02422) Enterprise Value Explanation

When an investor buy a company, the investor needs to pay not only the common shares, he/she also needs to pay the shareholders of Preferred Stocks. He also assumes the debt of the company, and receives the cash on the company's balance sheet.

If a company has more cash than debt, the investor actually pays less than the Market Cap because he immediately owns the cash once the transaction goes through.

The market value of Preferred Stock needs to be added to the market value of common stocks in the calculation of Enterprise Value.

For the companies with the same Market Cap, the smaller the Enterprise Value is, the cheaper the company is.

Enterprise Value can be negative when the company's net cash is more than its Market Cap. In this case the investor is basically getting the company for free and get paid for that.

1. EV-to-EBIT is calculated as Enterprise Value divided by its EBIT.

Rego Interactive Co's EV-to-EBIT for today is

EV-to-EBIT=Enterprise Value (Today)/EBIT (TTM)
=3507.009/-76.406
=-45.90

Rego Interactive Co's current Enterprise Value is HK$3,507.0 Mil.
For company reported semi-annually or annually, GuruFocus uses latest annual data as the TTM data. Rego Interactive Co's EBIT for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-76.4 Mil.

2. EV-to-EBITDA is calculated as Enterprise Value divided by its EBITDA.

Rego Interactive Co's EV-to-EBITDA for today is:

EV-to-EBITDA=Enterprise Value (Today)/EBITDA(TTM)
=3507.009/-67.906
=-51.65

Rego Interactive Co's current Enterprise Value is HK$3,507.0 Mil.
For company reported semi-annually or annually, GuruFocus uses latest annual data as the TTM data. Rego Interactive Co's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-67.9 Mil.

3. EV-to-Revenue is calculated as Enterprise Value divided by its Revenue.

Rego Interactive Co's EV-to-Revenue for today is:

EV-to-Revenue=Enterprise Value (Today)/Revenue (TTM)
=3507.009/554.749
=6.32

Rego Interactive Co's current Enterprise Value is HK$3,507.0 Mil.
For company reported semi-annually or annually, GuruFocus uses latest annual data as the TTM data. Rego Interactive Co's Revenue for the trailing twelve months (TTM) ended in Dec. 2025 was HK$554.7 Mil.

4. EV-to-OCF is calculated as Enterprise Value divided by its Cash Flow from Operations.

Rego Interactive Co's EV-to-OCF for today is:

EV-to-OCF=Enterprise Value (Today)/Cash Flow from Operations (TTM)
=3507.009/-74.351
=-47.17

Rego Interactive Co's current Enterprise Value is HK$3,507.0 Mil.
For company reported semi-annually or annually, GuruFocus uses latest annual data as the TTM data. Rego Interactive Co's Cash Flow from Operations for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-74.4 Mil.

5. EV-to-FCF is calculated as Enterprise Value divided by its Free Cash Flow.

Rego Interactive Co's EV-to-FCF for today is:

EV-to-FCF=Enterprise Value (Today)/Free Cash Flow (TTM)
=3507.009/-75.967
=-46.16

Rego Interactive Co's current Enterprise Value is HK$3,507.0 Mil.
For company reported semi-annually or annually, GuruFocus uses latest annual data as the TTM data. Rego Interactive Co's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-76.0 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Rego Interactive Co Enterprise Value Related Terms


Rego Interactive Co Enterprise Value Historical Data

* Premium members only.

The historical data trend for Rego Interactive Co's Enterprise Value can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rego Interactive Co Enterprise Value Chart

Rego Interactive Co Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Enterprise Value
Get a 7-Day Free Trial 0.00 1,884.17 619.54 1,331.11 1,685.20

Rego Interactive Co Semi-Annual Data
Dec19 Dec20 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Enterprise Value Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only 619.54 654.04 1,331.11 651.51 1,685.20

HKSE:02422 vs APP, OMC, TTD: Enterprise Value Comparison

For the Advertising Agencies subindustry, Rego Interactive Co's Enterprise Value, along with its competitors' market caps and Enterprise Value data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rego Interactive Co Enterprise Value vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Rego Interactive Co's Enterprise Value distribution charts can be found below:

* The bar in red indicates where Rego Interactive Co's Enterprise Value falls into.


HKSE:02422
60GF Score
Rego Interactive Co Ltd HKSE:02422
Enterprise Value is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Rego Interactive Co Enterprise Value Calculation

Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash, cash equivalents, and marketable securities.

Rego Interactive Co's Enterprise Value for the fiscal year that ended in Dec. 2025 is calculated as

Rego Interactive Co's Enterprise Value for the quarter that ended in Dec. 2025 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Enterprise Value →
What does a Enterprise Value of HK$3,507.0 Mil mean?
Rego Interactive Co (HKSE:02422) has a Enterprise Value of HK$3,507.0 Mil as of Jul. 24, 2026. Enterprise value equals the sum of market cap, debt and preferred shares less cash and equivalents. View historical data on Rego Interactive Co and its competitors.
Is Rego Interactive Co's Enterprise Value too high?
Rego Interactive Co's current Enterprise Value is HK$3,507.0 Mil. Overall, Rego Interactive Co has a GF Score™ of 60/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rego Interactive Co's Enterprise Value compare to APP and OMC?
Rego Interactive Co's Enterprise Value of HK$3,507.0 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Enterprise Value for a Media - Diversified company?
A good Enterprise Value depends on the Media - Diversified industry context. However, Enterprise Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Enterprise Value mean?
A high Enterprise Value can signal that a stock is expensive relative to its fundamentals. Enterprise value equals the sum of market cap, debt and preferred shares less cash and equivalents. View historical data on Rego Interactive Co and its competitors. Rego Interactive Co's current Enterprise Value is HK$3,507.0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rego Interactive Co stock overvalued right now?
Based on GuruFocus' analysis, Rego Interactive Co (HKSE:02422) is currently considered Significantly Overvalued. The stock's GF Value™ is HK$0.88, compared to a current price of HK$2.04 — trading 131.8% above its estimated fair value. The current Enterprise Value is HK$3,507.0 Mil. Rego Interactive Co's overall GF Score™ is 60/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Enterprise Value calculated?
Enterprise Value is calculated from a company's financial statements. For Rego Interactive Co (HKSE:02422), the current Enterprise Value is HK$3,507.0 Mil as of Jul. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rego Interactive Co (HKSE:02422) Overvalued in 2026?

Based on GuruFocus' analysis, Rego Interactive Co stock appears to be overvalued. The current stock price of HK$2.04 is trading 131.8% above its estimated GF Value™ of HK$0.88. GuruFocus considers Rego Interactive Co to be Significantly Overvalued.

Key valuation signals for HKSE:02422:

  • Enterprise Value: HK$3,507.0 Mil
  • GF Value™: HK$0.88 vs. price of HK$2.04 (131.8% above fair value)
  • GF Score™: 60/100 with 8 warning signs

No single metric tells the full story. See the HKSE:02422 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rego Interactive Co Business Description

Address No. 77 Yinxi Road, Yinhu Street, 19th Floor, Runge Interactive Headquarters Building, Fuyang District, Hangzhou, CHN, 311400
Rego Interactive Co Ltd is engaged in providing marketing and promotion services and IT solutions services in the PRC. The group has two reporting segments namely provision of corporate digitalization solutions services and provision of industry digitalization solutions services. The Corporate digitalization solutions services mainly comprise the Groups traditional marketing and promotion services, advertisement placement services, advertisement distribution services, virtual goods sourcing and delivery services, tangible goods sourcing and delivery services and software development and maintenance services. The Industry digitalization solutions services mainly comprise the groups solutions on lottery related software systems and equipment.
60GF Score

Get the complete analysis for HKSE:02422

Enterprise Value is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$2.04
Price
HK$0.88
GF Value