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Rocket Fuel (Rocket Fuel) Equity-to-Asset : 0.21 (As of Jun. 2017)


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What is Rocket Fuel Equity-to-Asset?

Equity to Asset ratio is calculated as total stockholders equity divided by total asset. Rocket Fuel's Total Stockholders Equity for the quarter that ended in Jun. 2017 was $53.3 Mil. Rocket Fuel's Total Assets for the quarter that ended in Jun. 2017 was $251.5 Mil. Therefore, Rocket Fuel's Equity to Asset Ratio for the quarter that ended in Jun. 2017 was 0.21.

The historical rank and industry rank for Rocket Fuel's Equity-to-Asset or its related term are showing as below:

FUEL's Equity-to-Asset is not ranked *
in the Media - Diversified industry.
Industry Median: 0.52
* Ranked among companies with meaningful Equity-to-Asset only.

Rocket Fuel Equity-to-Asset Historical Data

The historical data trend for Rocket Fuel's Equity-to-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Rocket Fuel Equity-to-Asset Chart

Rocket Fuel Annual Data
Trend Dec11 Dec12 Dec13 Dec14 Dec15 Dec16
Equity-to-Asset
Get a 7-Day Free Trial 0.54 0.60 0.58 0.39 0.29

Rocket Fuel Quarterly Data
Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16 Mar17 Jun17
Equity-to-Asset Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.35 0.33 0.29 0.26 0.21

Competitive Comparison of Rocket Fuel's Equity-to-Asset

For the Advertising Agencies subindustry, Rocket Fuel's Equity-to-Asset, along with its competitors' market caps and Equity-to-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocket Fuel's Equity-to-Asset Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Rocket Fuel's Equity-to-Asset distribution charts can be found below:

* The bar in red indicates where Rocket Fuel's Equity-to-Asset falls into.



Rocket Fuel Equity-to-Asset Calculation

Equity to Asset ratio measures the ratios of the portion of the asset owned by shareholders out of the total asset. It indicates the leverage of the company, and the amount of debt the company uses in its operation.

Equity to Asset ratio is calculated by dividing total stockholders equity by total asset.

Rocket Fuel's Equity to Asset Ratio for the fiscal year that ended in Dec. 2016 is calculated as

Equity to Asset (A: Dec. 2016 )=Total Stockholders Equity/Total Assets
=87.151/302.701
=0.29

Rocket Fuel's Equity to Asset Ratio for the quarter that ended in Jun. 2017 is calculated as

Equity to Asset (Q: Jun. 2017 )=Total Stockholders Equity/Total Assets
=53.349/251.525
=0.21

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Rocket Fuel  (NAS:FUEL) Equity-to-Asset Explanation

Equity to Asset ratio can vary greatly across different industries, as they have different capital structure. A company with smaller Equity to Asset ratio (more leveraged) may have higher ROE % because of the leverage.

For banks, the required minimum Equity to Asset ratio by regulation is 5%. Some stronger banks may have Equity to Asset Ratio of more than 10%.


Rocket Fuel Equity-to-Asset Related Terms

Thank you for viewing the detailed overview of Rocket Fuel's Equity-to-Asset provided by GuruFocus.com. Please click on the following links to see related term pages.


Rocket Fuel (Rocket Fuel) Business Description

Traded in Other Exchanges
N/A
Address
Rocket Fuel Inc is a US-based technology company focusing on digital marketing. The company offers a predictive marketing platform designed to help marketers and their agencies connect with consumers through digital media. Services provided by the company are organized into two platforms Demand Side Platform (DSP) and Data Management Platform (DMP). The integrated platform of DSP plus DMP solutions are designed to deliver and optimize media spend to engage consumers across addressable channels-including display, mobile, video, social, and television, and across addressable devices, including tablets, personal computers, set-top boxes, television, and mobile phones. The company operates its business in the US and other countries. Most of the company's revenue is generated from the US.
Executives
Susan L Bostrom director
John Jasper Lewis director C/O NIELSEN N.V., 85 BROAD STREET, NEW YORK NY 10004
Codd Ronald E F director C/O INTERWOVEN INC, 803 11TH AVE, SUNNYVALE CA 94089
Clark M Kokich director 506 SECOND AVE 9TH FLOOR, SEATTLE WA 98104
William W. Ericson director, 10 percent owner 777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Jonathan D Feiber 10 percent owner 3000 SAND HILL ROAD BLDG 1, MENLO PARK CA 94025
Mdv Ix Lp 10 percent owner 777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Ninth Mdv Partners, L.l.c. 10 percent owner 777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Henrik Gerdes officer: Interim CFO 1900 SEAPORT BLVD, REDWOOD CITY CA 94063
Rex S Jackson officer: Chief Financial Officer C/O SYMYX TECHNOLOGIES, INC., 3100 CENTRAL EXPRESSWAY, SANTA CLARA CA 95051
Cal R Hoagland officer: Interim CFO 15827 POPPY LANE, MONTE SERENO CA 95030

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