Primo BrandsFRA:V76 20 EV-to-FCF is 55.72 as of Jul. 12, 2026, which is 2% above its 10-year median of 54.84. GuruFocus rates FRA:V76 with a GF Score™ of 20/100. The stock has 4 warning signs investors should review. Among 79 Beverages - Non-Alcoholic companies, Primo Brands ranks worse than 87.34% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Primo Brands's Enterprise Value is €12,405 Mil.
Primo Brands's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was €223 Mil. Therefore, Primo Brands's EV-to-FCF for today is 55.72.
The historical rank and industry rank for Primo Brands's EV-to-FCF or its related term are showing as below:
FRA:V76'
s EV-to-FCF Range Over the Past 10 Years
Min: 43.44 Med: 54.84 Max: 67.69
Current: 54.34
During the past 4 years, the highest EV-to-FCF of Primo Brands was 67.69. The lowest was 43.44. And the median was 54.84.
FRA:V76's EV-to-FCF is ranked worse than 87.34% of 79
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 21.44
vs FRA:V76: 54.34
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Primo Brands's PE Ratio (TTM) for today is calculated as:
Primo Brands's share price for today is €20.40.
Primo Brands's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €0.122.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Primo Brands EV-to-FCF Related Terms
Primo Brands EV-to-FCF Historical Data
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The historical data trend for Primo Brands's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, Primo Brands's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Primo Brands EV-to-FCF vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Primo Brands's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Primo Brands's EV-to-FCF falls into.
Primo Brands's current Enterprise Value is €12,405 Mil.
Primo Brands's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €223 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Primo Brands (FRA:V76) has a EV-to-FCF of 55.72 as of Jul. 12, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Primo Brands and its competitors. This is near median its historical median of 54.84. Over the past decade, Primo Brands' EV-to-FCF has ranged from 43.44 to 67.69. According to the industry distribution chart, Primo Brands ranks #69 out of 79 companies in the Beverages - Non-Alcoholic industry, placing it in the top 87.3%.
Is Primo Brands' EV-to-FCF too high?
Primo Brands' current EV-to-FCF of 55.72 is near median its 10-year median of 54.84. Over the past 10 years, this metric has ranged from a low of 43.44 to a high of 67.69. The Beverages - Non-Alcoholic industry median EV-to-FCF is 21.44. Primo Brands' value of 55.72 is 159.9% above this industry median. Based on the distribution chart, Primo Brands ranks #69 out of 79 companies in the Beverages - Non-Alcoholic industry, which is in the bottom quartile relative to peers. Overall, Primo Brands has a GF Score™ of 20/100, reflecting its overall financial health beyond just this single metric.
How does Primo Brands' EV-to-FCF compare to CELH and COKE?
According to the Beverages - Non-Alcoholic industry distribution chart, Primo Brands ranks #69 out of 79 companies for EV-to-FCF. This places Primo Brands in the lower half of its industry. The industry median EV-to-FCF is 21.44. Primo Brands' value of 55.72 is 159.9% above this benchmark. Historically, Primo Brands' own EV-to-FCF has ranged from 43.44 to 67.69 over the past decade. While the company's 10-year median is 54.84 vs. the industry median of 21.44, Primo Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Beverages - Non-Alcoholic company?
The median EV-to-FCF among Beverages - Non-Alcoholic companies is 21.44, based on 79 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Primo Brands's current EV-to-FCF of 55.72 is 159.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Primo Brands and its competitors. For the Beverages - Non-Alcoholic industry, the median EV-to-FCF is 21.44 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Primo Brands's current EV-to-FCF is 55.72, which is near median its own 10-year median of 54.84. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Primo Brands stock overvalued right now?
Primo Brands (FRA:V76) has a current EV-to-FCF of 55.72. The current EV-to-FCF is 55.72, which is near median its 10-year median of 54.84 and 159.9% above the Beverages - Non-Alcoholic industry median of 21.44. Primo Brands' overall GF Score™ is 20/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Primo Brands (FRA:V76), the current EV-to-FCF is 55.72 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Primo Brands Corp is a North American branded beverage company focused on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. Primo Brands is in reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and brand packaging portfolio, which includes recycled plastic, aluminum, and glass.
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