WPPWPP -2.89%53 EV-to-FCF is 13.35 as of Jun. 27, 2026, which is 4% above its 10-year median of 12.78. GuruFocus rates WPP with a GF Score™ of 53/100 and a GF Value™ of $40.52 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 613 Media - Diversified companies, WPP ranks worse than 54.16% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, WPP's Enterprise Value is $9,343 Mil.
WPP's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was $700 Mil. Therefore, WPP's EV-to-FCF for today is 13.35.
The historical rank and industry rank for WPP's EV-to-FCF or its related term are showing as below:
WPP'
s EV-to-FCF Range Over the Past 10 Years
Min: 6 Med: 12.78 Max: 35.02
Current: 13.08
During the past 13 years, the highest EV-to-FCF of WPP was 35.02. The lowest was 6.00. And the median was 12.78.
WPP's EV-to-FCF is ranked worse than 54.16% of 613
companies
in the Media - Diversified industry
Industry Median: 11.46
vs WPP: 13.08
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
As of today (2026-06-27), WPP's stock price is $16.13.
WPP's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was $-1.342. Therefore, WPP's PE Ratio (TTM) for today is At Loss.
WPP (NYSE:WPP) EV-to-FCF Explanation
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
WPP's share price for today is $16.13.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. WPP's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was $-1.342.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
WPP EV-to-FCF Related Terms
WPP EV-to-FCF Historical Data
* Premium members only.
The historical data trend for WPP's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, WPP's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
WPP EV-to-FCF vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, WPP's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where WPP's EV-to-FCF falls into.
WPP's current Enterprise Value is $9,343 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. WPP's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was $700 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WPP (WPP) has a EV-to-FCF of 13.35 as of Jun. 27, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on WPP and its competitors. This is near median its historical median of 12.78. Over the past decade, WPP's EV-to-FCF has ranged from 6.00 to 35.02. According to the industry distribution chart, WPP ranks #332 out of 613 companies in the Media - Diversified industry, placing it in the top 54.2%.
Is WPP's EV-to-FCF too high?
WPP's current EV-to-FCF of 13.35 is near median its 10-year median of 12.78. Over the past 10 years, this metric has ranged from a low of 6.00 to a high of 35.02. The Media - Diversified industry median EV-to-FCF is 11.46. WPP's value of 13.35 is 16.5% above this industry median. Based on the distribution chart, WPP ranks #332 out of 613 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, WPP has a GF Score™ of 53/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does WPP's EV-to-FCF compare to APP and OMC?
According to the Media - Diversified industry distribution chart, WPP ranks #332 out of 613 companies for EV-to-FCF. This places WPP in the lower half of its industry. The industry median EV-to-FCF is 11.46. WPP's value of 13.35 is 16.5% above this benchmark. Historically, WPP's own EV-to-FCF has ranged from 6.00 to 35.02 over the past decade. While the company's 10-year median is 12.78 vs. the industry median of 11.46, WPP has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Media - Diversified company?
The median EV-to-FCF among Media - Diversified companies is 11.46, based on 613 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. WPP's current EV-to-FCF of 13.35 is 16.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on WPP and its competitors. For the Media - Diversified industry, the median EV-to-FCF is 11.46 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. WPP's current EV-to-FCF is 13.35, which is near median its own 10-year median of 12.78. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is WPP stock overvalued right now?
Based on GuruFocus' analysis, WPP (WPP) is currently considered Possible Value Trap. The stock's GF Value™ is $40.52, compared to a current price of $16.13 — trading 60.2% below its estimated fair value. The current EV-to-FCF is 13.35, which is near median its 10-year median of 12.78 and 16.5% above the Media - Diversified industry median of 11.46. WPP's overall GF Score™ is 53/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For WPP (WPP), the current EV-to-FCF is 13.35 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is WPP (WPP) Overvalued in 2026?
Based on GuruFocus' analysis, WPP stock appears to be undervalued.
The current stock price of $16.13 is trading 60.2% below its estimated GF Value™ of $40.52.
GuruFocus considers WPP to be Possible Value Trap.
Key valuation signals for WPP:
EV-to-FCF: 13.35 (near median its 10-year median of 12.78)
GF Value™: $40.52 vs. price of $16.13 (60.2% below fair value)
Industry Position: 16.5% above the Media - Diversified median (#332 of 613)
No single metric tells the full story. See the WPP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Headquartered in the United Kingdom, WPP is the world's largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP is the largest media buying entity in the world.
53GF Score
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