United Online, (United Online,) Goodwill : $7.5 Mil (As of Mar. 2016)

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What is United Online, Goodwill?

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. United Online,'s goodwill for the quarter that ended in Mar. 2016 was $7.5 Mil.

United Online, Goodwill Historical Data

The historical data trend for United Online,'s Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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United Online, Goodwill Chart

United Online, Annual Data

Trend

Dec06

Dec07

Dec08

Dec09

Dec10

Dec11

Dec12

Dec13

Dec14

Dec15

Goodwill

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458.82

118.06

63.04

46.86

46.66

United Online, Quarterly Data
	Jun11	Sep11	Dec11	Mar12	Jun12	Sep12	Dec12	Mar13	Jun13	Sep13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16
Goodwill	Get a 7-Day Free Trial															63.00	63.00	47.14	46.66	7.49

United Online, Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

United Online, (NAS:UNTDV) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

United Online,'s Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2015 is calculated as

Goodwill-to-Asset (A: Dec. 2015 )	=	Goodwill	/	Total Assets
	=	46.66	/	198.21
	=	0.24

United Online,'s Goodwill-to-Asset Ratio for the quarter that ended in Mar. 2016 is calculated as

Goodwill-to-Asset (Q: Mar. 2016 )	=	Goodwill	/	Total Assets
	=	7.49	/	156.797
	=	0.05

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.

United Online, Goodwill Related Terms

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United Online, (United Online,) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » United Online, Inc. (NAS:UNTDV) » Definitions » Goodwill

Comparable Companies

Traded in Other Exchanges

N/A

Address

Website

http://www.unitedonline.net

United Online Inc is a Delaware corporation that commenced operations in 2001 following the merger of dial-up Internet access providers NetZero, Inc. (NetZero) and Juno Online Services, Inc. The Company provides consumer services and products over the Internet under a number of brands, including StayFriends, Trombi, MyPoints, NetZero, and Juno. The Company operates in two segments, namely Content & Media and Communications. The Content & Media segment provides social networking services and products under the StayFriends, and Trombi brands. It operates its social networking services as a platform to enable users to locate and interact with acquaintances from their past, with high school affiliations as the primary focus. Its domestic and international social networking services comprise a large and diverse population of users. It also provides advertising opportunities to marketers with both brand and direct response objectives through a full suite of display, search, email, and text-link opportunities across its various properties. Its social networking products primarily consist of yearbook reprints. Its principal Communications pay service is dial-up Internet access, offered under the NetZero and Juno brands. It also offers mobile broadband, DSL, email, Internet security, web hosting services, and other services. Each of its services, including social networking services, loyalty marketing service, and Internet access services operates on a separate and distinct technology platform. The Company has international operations in India and Germany. Its operations in India primarily handle software development and operations, quality assurance and email customer support. Its operations in Germany provide social networking services in Germany, Sweden, France, Austria, and Switzerland. It competes with major social networking platforms such as Facebook, as well as Internet search engines such as Google, other online loyalty marketing programs, such as Ebates, as well as offline loyalty marketing programs that have a significant online presence, such as those operated by credit card, airline and hotel companies, members from online providers of discounted offerings and coupons, such as Groupon and LivingSocial, as well as AT&T, Verizon, Sprint and T-Mobile. The Company is subject to a number of international, federal, state, and local laws and regulations, including, without limitation, those relating to taxation, bulk email or "spam," advertising, user privacy and data protection, consumer protection, antitrust, export, and unclaimed property.