Options Media Group Holdings (Options Media Group Holdings) Gross Margin % : 0.00% (As of Sep. 2012)

Options Media Group Holdings Gross Margin % Chart

Options Media Group Holdings Quarterly Data
	Sep07	Jan08	Apr08	Sep08	Dec08	Mar09	Jun09	Sep09	Dec09	Mar10	Jun10	Sep10	Dec10	Mar11	Jun11	Sep11	Dec11	Mar12	Jun12	Sep12
Gross Margin %	Get a 7-Day Free Trial															-	-1,160.00	-	-	-

Competitive Comparison of Options Media Group Holdings's Gross Margin %

For the Advertising Agencies subindustry, Options Media Group Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Options Media Group Holdings's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Options Media Group Holdings's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Options Media Group Holdings's Gross Margin % falls into.

Options Media Group Holdings Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue. (Note that if there's no value for Cost of Goods Sold, then Gross Margin % is not calculated.)

Options Media Group Holdings's Gross Margin for the fiscal year that ended in Dec. 2011 is calculated as

Options Media Group Holdings's Gross Margin for the quarter that ended in Sep. 2012 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Options Media Group Holdings  (GREY:OPMG) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Options Media Group Holdings had a gross margin of N/A% for the quarter that ended in Sep. 2012 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Options Media Group Holdings Gross Margin % Related Terms

Thank you for viewing the detailed overview of Options Media Group Holdings's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

Options Media Group Holdings (Options Media Group Holdings) Business Description