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Pricer ABOSTO:PRIC B -0.60%69 Gross Margin % is 28.06% as of Jun. 2026, which is 24% above its 10-year median of 22.57. GuruFocus rates OSTO:PRIC B with a GF Score™ of 69/100 and a GF Value™ of kr4.63 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 2,996 Industrial Products companies, Pricer AB ranks worse than 55.61% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Pricer AB's Gross Profit for the
three
months ended in Jun. 2026 was kr137 Mil. Pricer AB's Revenue for the
three
months ended in Jun. 2026 was kr486 Mil. Therefore, Pricer AB's Gross Margin % for the quarter that ended in Jun. 2026 was 28.06%.
Warning Sign:
Pricer AB gross margin has been in long-term decline. The average rate of decline per year is -1.2%.
The historical rank and industry rank for Pricer AB's Gross Margin % or its related term are showing as below:
OSTO:PRIC B'
s Gross Margin % Range Over the Past 10 Years
Min: 16.54 Med: 22.57 Max: 33
Current: 24.62
During the past 13 years, the highestGross Margin % of Pricer AB was 33.00%. The lowest was 16.54%. And the median was 22.57%.
OSTO:PRIC B's Gross Margin % is ranked worse than 55.61% of 2996
companies
in the Industrial Products industry
Industry Median: 26.82
vs OSTO:PRIC B: 24.62
Pricer AB had a gross margin of 28.06% for the quarter that ended in Jun. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Pricer AB was -1.20% per year.
Pricer AB (OSTO:PRIC B) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Pricer AB had a gross margin of 28.06% for the quarter that ended in Jun. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Pricer AB Gross Margin % Related Terms
Pricer AB Gross Margin % Historical Data
* Premium members only.
The historical data trend for Pricer AB's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Business Equipment & Supplies subindustry, Pricer AB's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pricer AB Gross Margin % vs Industrial Products Industry
For the Industrial Products industry and Industrials sector, Pricer AB's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Pricer AB's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Pricer AB (OSTO:PRIC B) has a Gross Margin % of 28.06% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Pricer AB and its competitors. This is 24% above median its historical median of 22.57. Over the past decade, Pricer AB's Gross Margin % has ranged from 16.54 to 33.00. According to the industry distribution chart, Pricer AB ranks #1666 out of 2996 companies in the Industrial Products industry, placing it in the top 55.6%.
Is Pricer AB's Gross Margin % too high?
Pricer AB's current Gross Margin % of 28.06% is 24% above median its 10-year median of 22.57. Over the past 10 years, this metric has ranged from a low of 16.54 to a high of 33.00. The Industrial Products industry median Gross Margin % is 26.82. Pricer AB's value of 28.06% is 4.6% above this industry median. Based on the distribution chart, Pricer AB ranks #1666 out of 2996 companies in the Industrial Products industry, which is below the industry midpoint. Overall, Pricer AB has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's Gross Margin % compare to competitors?
According to the Industrial Products industry distribution chart, Pricer AB ranks #1666 out of 2996 companies for Gross Margin %. This places Pricer AB in the lower half of its industry. The industry median Gross Margin % is 26.82. Pricer AB's value of 28.06% is 4.6% above this benchmark. Historically, Pricer AB's own Gross Margin % has ranged from 16.54 to 33.00 over the past decade. While the company's 10-year median is 22.57 vs. the industry median of 26.82, Pricer AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Industrial Products company?
The median Gross Margin % among Industrial Products companies is 26.82, based on 2,996 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pricer AB's current Gross Margin % of 28.06% is 4.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Pricer AB and its competitors. For the Industrial Products industry, the median Gross Margin % is 26.82 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pricer AB's current Gross Margin % is 28.06%, which is 24% above median its own 10-year median of 22.57. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Based on GuruFocus' analysis, Pricer AB (OSTO:PRIC B) is currently considered Modestly Undervalued. The stock's GF Value™ is kr4.63, compared to a current price of kr4.18 — trading 9.8% below its estimated fair value. The current Gross Margin % is 28.06%, which is 24% above median its 10-year median of 22.57 and 4.6% above the Industrial Products industry median of 26.82. Pricer AB's overall GF Score™ is 69/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Pricer AB (OSTO:PRIC B), the current Gross Margin % is 28.06% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pricer AB (OSTO:PRIC B) Overvalued in 2026?
Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued.
The current stock price of kr4.18 is trading 9.8% below its estimated GF Value™ of kr4.63.
GuruFocus considers Pricer AB to be Modestly Undervalued.
Key valuation signals for OSTO:PRIC B:
Gross Margin %: 28.06% (24% above median its 10-year median of 22.57)
GF Value™: kr4.63 vs. price of kr4.18 (9.8% below fair value)
Industry Position: 4.6% above the Industrial Products median (#1666 of 2996)
No single metric tells the full story. See the OSTO:PRIC B stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
69GF Score
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