Bon Fame CoROCO:8433 +0.38%79 Gross Margin % is 22.41% as of Dec. 2025, which is 3% below its 10-year median of 23.13. GuruFocus rates ROCO:8433 with a GF Score™ of 79/100 and a GF Value™ of NT$75.08 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 1,109 Retail - Cyclical companies, Bon Fame Co ranks worse than 72.95% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Bon Fame Co's Gross Profit for the
three
months ended in Dec. 2025 was NT$235 Mil. Bon Fame Co's Revenue for the
three
months ended in Dec. 2025 was NT$1,049 Mil. Therefore, Bon Fame Co's Gross Margin % for the quarter that ended in Dec. 2025 was 22.41%.
The historical rank and industry rank for Bon Fame Co's Gross Margin % or its related term are showing as below:
ROCO:8433'
s Gross Margin % Range Over the Past 10 Years
Min: 21.55 Med: 23.13 Max: 27.81
Current: 23.3
During the past 13 years, the highestGross Margin % of Bon Fame Co was 27.81%. The lowest was 21.55%. And the median was 23.13%.
ROCO:8433's Gross Margin % is ranked worse than 72.95% of 1109
companies
in the Retail - Cyclical industry
Industry Median: 36.37
vs ROCO:8433: 23.30
Bon Fame Co had a gross margin of 22.41% for the quarter that ended in Dec. 2025 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Bon Fame Co was 2.10% per year.
Bon Fame Co (ROCO:8433) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Bon Fame Co had a gross margin of 22.41% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Bon Fame Co Gross Margin % Related Terms
Bon Fame Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Bon Fame Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ROCO:8433 vs CASY, WSM, DKS: Gross Margin % Comparison
For the Specialty Retail subindustry, Bon Fame Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bon Fame Co Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Bon Fame Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Bon Fame Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Bon Fame Co (ROCO:8433) has a Gross Margin % of 22.41% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Bon Fame Co and its competitors. This is near median its historical median of 23.13. Over the past decade, Bon Fame Co's Gross Margin % has ranged from 21.55 to 27.81. According to the industry distribution chart, Bon Fame Co ranks #809 out of 1109 companies in the Retail - Cyclical industry, placing it in the top 72.9%.
Is Bon Fame Co's Gross Margin % too high?
Bon Fame Co's current Gross Margin % of 22.41% is near median its 10-year median of 23.13. Over the past 10 years, this metric has ranged from a low of 21.55 to a high of 27.81. The Retail - Cyclical industry median Gross Margin % is 36.37. Bon Fame Co's value of 22.41% is 38.4% below this industry median. Based on the distribution chart, Bon Fame Co ranks #809 out of 1109 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Bon Fame Co has a GF Score™ of 79/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Bon Fame Co's Gross Margin % compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Bon Fame Co ranks #809 out of 1109 companies for Gross Margin %. This places Bon Fame Co in the lower half of its industry. The industry median Gross Margin % is 36.37. Bon Fame Co's value of 22.41% is 38.4% below this benchmark. Historically, Bon Fame Co's own Gross Margin % has ranged from 21.55 to 27.81 over the past decade. While the company's 10-year median is 23.13 vs. the industry median of 36.37, Bon Fame Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.37, based on 1,109 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bon Fame Co's current Gross Margin % of 22.41% is 38.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Bon Fame Co and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bon Fame Co's current Gross Margin % is 22.41%, which is near median its own 10-year median of 23.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bon Fame Co stock overvalued right now?
Based on GuruFocus' analysis, Bon Fame Co (ROCO:8433) is currently considered Possible Value Trap. The stock's GF Value™ is NT$75.08, compared to a current price of NT$52.80 — trading 29.7% below its estimated fair value. The current Gross Margin % is 22.41%, which is near median its 10-year median of 23.13 and 38.4% below the Retail - Cyclical industry median of 36.37. Bon Fame Co's overall GF Score™ is 79/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Bon Fame Co (ROCO:8433), the current Gross Margin % is 22.41% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Bon Fame Co (ROCO:8433) Overvalued in 2026?
Based on GuruFocus' analysis, Bon Fame Co stock appears to be undervalued.
The current stock price of NT$52.80 is trading 29.7% below its estimated GF Value™ of NT$75.08.
GuruFocus considers Bon Fame Co to be Possible Value Trap.
Key valuation signals for ROCO:8433:
Gross Margin %: 22.41% (near median its 10-year median of 23.13)
GF Value™: NT$75.08 vs. price of NT$52.80 (29.7% below fair value)
Industry Position: 38.4% below the Retail - Cyclical median (#809 of 1109)
No single metric tells the full story. See the ROCO:8433 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Bon Fame Co Ltd is a Taiwan-based company engaged in the business of fashion hair accessories, hair brushes and combs, fashion costume jewellery, fashion cosmetic bags, and fashion handbags.
79GF Score
Get the complete analysis for ROCO:8433
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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