Wix.com (Wix.com) Gross Margin % : 68.77% (As of Dec. 2023)

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What is Wix.com Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Wix.com's Gross Profit for the three months ended in Dec. 2023 was $278 Mil. Wix.com's Revenue for the three months ended in Dec. 2023 was $404 Mil. Therefore, Wix.com's Gross Margin % for the quarter that ended in Dec. 2023 was 68.77%.

Warning Sign:

Wix.com Ltd gross margin has been in long-term decline. The average rate of decline per year is -4.1%.

The historical rank and industry rank for Wix.com's Gross Margin % or its related term are showing as below:

WIX' s Gross Margin % Range Over the Past 10 Years
Min: 61.52 Med: 76.63 Max: 84.39
Current: 67.18

During the past 13 years, the highest Gross Margin % of Wix.com was 84.39%. The lowest was 61.52%. And the median was 76.63%.

WIX's Gross Margin % is ranked better than
75.49% of 2628 companies
in the Software industry
Industry Median: 41.685 vs WIX: 67.18

Wix.com had a gross margin of 68.77% for the quarter that ended in Dec. 2023 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Wix.com was -4.10% per year.

Wix.com Gross Margin % Historical Data

The historical data trend for Wix.com's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Wix.com Gross Margin % Chart

Wix.com Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Margin %

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74.29

68.20

61.52

62.08

67.18

Wix.com Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Gross Margin %	Get a 7-Day Free Trial															63.73	65.39	67.20	67.23	68.77

Competitive Comparison of Wix.com's Gross Margin %

For the Software - Infrastructure subindustry, Wix.com's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Wix.com's Gross Margin % Distribution in the Software Industry

For the Software industry and Technology sector, Wix.com's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Wix.com's Gross Margin % falls into.

Wix.com Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Wix.com's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	1049.1	/	1561.665
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(1561.665 - 512.528)	/	1561.665
	=	67.18 %

Wix.com's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	277.7	/	403.771
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(403.771 - 126.113)	/	403.771
	=	68.77 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Wix.com (NAS:WIX) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Wix.com had a gross margin of 68.77% for the quarter that ended in Dec. 2023 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Wix.com Gross Margin % Related Terms

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Wix.com (Wix.com) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Wix.com Ltd (NAS:WIX) » Definitions » Gross Margin %

Comparable Companies

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Traded in Other Exchanges

WIX:Mexico W1X:Germany W1IX34:Brazil

Address

5 Yunitsman St., Tel Aviv, ISR, 6936025

Website

https://www.wix.com

Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.