WIX (Wix.com) E10: $-2.05 (As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WIX Wix.com Ltd WIX
58 GF Score
Price $72.53
GF Value $216.81
Valuation Possible Value Trap
! 3 Warning Signs
View Full Analysis

What is Wix.com E10?

Wix.com WIX +5.38% 58 E10 is $-2.05 as of Jun. 2026. GuruFocus rates WIX with a GF Score™ of 58/100 and a GF Value™ of $216.81 (Possible Value Trap). The stock has 3 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Wix.com's adjusted earnings per share data for the three months ended in Jun. 2026 was $-1.780. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is $-2.05 for the trailing ten years ended in Jun. 2026.

During the past 3 years, the average E10 Growth Rate was 10.00% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Wix.com was 10.00% per year. The lowest was 10.00% per year. And the median was 10.00% per year.

As of today (2026-08-13), Wix.com's current stock price is $72.525. Wix.com's E10 for the quarter that ended in Jun. 2026 was $-2.05. Wix.com's Shiller PE Ratio of today is .


Wix.com  (NAS:WIX) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Wix.com E10 Related Terms


Wix.com E10 Historical Data

* Premium members only.

The historical data trend for Wix.com's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Wix.com E10 Chart

Wix.com Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 -2.50 -2.40 -2.03 -1.82

Wix.com Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -1.82 -1.79 -1.82 -1.89 -2.05

WIX vs CALX, RAMP, FLYW: E10 Comparison

For the Software - Infrastructure subindustry, Wix.com's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Wix.com Shiller PE Ratio vs Software Industry

For the Software industry and Technology sector, Wix.com's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Wix.com's Shiller PE Ratio falls into.


WIX
58GF Score
Wix.com Ltd WIX
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Wix.com E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Wix.com's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=-1.78/333.9520*333.9520
=-1.780

Current CPI (Jun. 2026) = 333.9520.

Wix.com Quarterly Data

per share eps CPI Adj_EPS
201609 -0.230 241.428 -0.318
201612 -0.140 241.432 -0.194
201703 -0.470 243.801 -0.644
201706 -0.310 244.955 -0.423
201709 -0.320 246.819 -0.433
201712 -0.140 246.524 -0.190
201803 -0.420 249.554 -0.562
201806 -0.120 251.989 -0.159
201809 -0.120 252.439 -0.159
201812 -0.120 251.233 -0.160
201903 -0.620 254.202 -0.815
201906 -0.330 256.143 -0.430
201909 -0.340 256.759 -0.442
201912 -0.420 256.974 -0.546
202003 -0.760 258.115 -0.983
202006 -1.060 257.797 -1.373
202009 -1.030 260.280 -1.322
202012 -1.130 260.474 -1.449
202103 -1.100 264.877 -1.387
202106 0.600 271.696 0.737
202109 0.270 274.310 0.329
202112 -1.940 278.802 -2.324
202203 -3.950 287.504 -4.588
202206 -1.920 296.311 -2.164
202209 -0.810 296.808 -0.911
202212 -0.670 296.797 -0.754
202303 -0.180 301.836 -0.199
202306 0.560 305.109 0.613
202309 0.120 307.789 0.130
202312 0.050 306.746 0.054
202403 0.410 312.332 0.438
202406 0.680 314.175 0.723
202409 0.460 315.301 0.487
202412 0.800 315.605 0.847
202503 0.570 319.799 0.595
202506 0.980 322.561 1.015
202509 -0.010 324.800 -0.010
202512 -0.730 324.054 -0.752
202603 -1.020 330.213 -1.032
202606 -1.780 333.952 -1.780

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of $-2.05 mean?
Wix.com (WIX) has a E10 of $-2.05 as of Jun. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Wix.com and its competitors.
Is Wix.com's E10 too high?
Wix.com's current E10 is $-2.05. Overall, Wix.com has a GF Score™ of 58/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Wix.com's E10 compare to CALX and RAMP?
Wix.com's E10 of $-2.05 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Software company?
A good E10 depends on the Software industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Wix.com and its competitors. Wix.com's current E10 is $-2.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wix.com stock overvalued right now?
Based on GuruFocus' analysis, Wix.com (WIX) is currently considered Possible Value Trap. The stock's GF Value™ is $216.81, compared to a current price of $72.53 — trading 66.5% below its estimated fair value. The current E10 is $-2.05. Wix.com's overall GF Score™ is 58/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Wix.com (WIX), the current E10 is $-2.05 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Wix.com (WIX) Overvalued in 2026?

Based on GuruFocus' analysis, Wix.com stock appears to be undervalued. The current stock price of $72.53 is trading 66.5% below its estimated GF Value™ of $216.81. GuruFocus considers Wix.com to be Possible Value Trap.

Key valuation signals for WIX:

  • E10: $-2.05
  • GF Value™: $216.81 vs. price of $72.53 (66.5% below fair value)
  • GF Score™: 58/100 with 3 warning signs

No single metric tells the full story. See the WIX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Wix.com Business Description

Address 5 Yunitsman Street, Tel Aviv, ISR, 6936025
Wix.com is a software-as-a-service content management system platform that allows users to create, customize, and manage websites for themselves or for clients. Wix is best known for its Wix Editor service for self-creators, but in recent years, it has invested heavily and introduced its Wix Studio offering for partners, which are agencies and developers. Wix also offers a range of business solutions such as payment services and marketing products.
58GF Score

Get the complete analysis for WIX

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$72.53
Price
$216.81
GF Value