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Ipsos (XPAR:IPS) Gross Margin % : 67.30% (As of Dec. 2023)


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What is Ipsos Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Ipsos's Gross Profit for the six months ended in Dec. 2023 was €877 Mil. Ipsos's Revenue for the six months ended in Dec. 2023 was €1,303 Mil. Therefore, Ipsos's Gross Margin % for the quarter that ended in Dec. 2023 was 67.30%.


The historical rank and industry rank for Ipsos's Gross Margin % or its related term are showing as below:

XPAR:IPS' s Gross Margin % Range Over the Past 10 Years
Min: 64.22   Med: 64.84   Max: 67.49
Current: 67.49


During the past 13 years, the highest Gross Margin % of Ipsos was 67.49%. The lowest was 64.22%. And the median was 64.84%.

XPAR:IPS's Gross Margin % is ranked better than
83.69% of 993 companies
in the Business Services industry
Industry Median: 34.8 vs XPAR:IPS: 67.49

Ipsos had a gross margin of 67.30% for the quarter that ended in Dec. 2023 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Ipsos was 0.80% per year.


Ipsos Gross Margin % Historical Data

The historical data trend for Ipsos's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Ipsos Gross Margin % Chart

Ipsos Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 64.32 64.25 64.72 66.27 67.49

Ipsos Semi-Annual Data
Jun14 Dec14 Jun15 Dec15 Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 64.72 65.94 66.56 67.71 67.30

Competitive Comparison of Ipsos's Gross Margin %

For the Consulting Services subindustry, Ipsos's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Ipsos's Gross Margin % Distribution in the Business Services Industry

For the Business Services industry and Industrials sector, Ipsos's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Ipsos's Gross Margin % falls into.



Ipsos Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Ipsos's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=1612.8 / 2389.81
=(Revenue - Cost of Goods Sold) / Revenue
=(2389.81 - 777.005) / 2389.81
=67.49 %

Ipsos's Gross Margin for the quarter that ended in Dec. 2023 is calculated as


Gross Margin % (Q: Dec. 2023 )=Gross Profit (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=876.7 / 1302.683
=(Revenue - Cost of Goods Sold) / Revenue
=(1302.683 - 426.002) / 1302.683
=67.30 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Ipsos  (XPAR:IPS) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Ipsos had a gross margin of 67.30% for the quarter that ended in Dec. 2023 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Ipsos Gross Margin % Related Terms

Thank you for viewing the detailed overview of Ipsos's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


Ipsos (XPAR:IPS) Business Description

Traded in Other Exchanges
Address
35, rue du Val de Marne, Paris, FRA, 75013
Ipsos SA is a French market research and consulting firm. The company conducts research in advertising, media, technology, government, and consumer businesses. It uses opinion polls, company surveys, and customer relationship management to help its clients. In addition, Ipsos collects and processes data to measure the impact of marketing and business activities. The majority of the company's revenue is derived from Europe, although operations in the Americas and Asia have grown via acquisitions. Some of the company's largest acquisitions include Mori from the United Kingdom and Reid from Canada.

Ipsos (XPAR:IPS) Headlines