GGToor (GGToor) Intangible Assets : $4.01 Mil (As of Feb. 2012)

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What is GGToor Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. GGToor's intangible assets for the quarter that ended in Feb. 2012 was $4.01 Mil.

GGToor Intangible Assets Historical Data

The historical data trend for GGToor's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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GGToor Intangible Assets Chart

GGToor Annual Data

Trend

May10

Intangible Assets

GGToor Quarterly Data
	May10	Aug10	Nov10	Feb11	May11	Aug11	Nov11	Feb12
Intangible Assets	Get a 7-Day Free Trial			0.01	0.01	0.01	3.55	4.01

GGToor Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

GGToor (OTCPK:GTOR) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

GGToor Intangible Assets Related Terms

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GGToor (GGToor) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » GGToor Inc (OTCPK:GTOR) » Definitions » Intangible Assets

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Traded in Other Exchanges

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Address

430 Walker Lane, Thomasville, GA, USA, 31792

Website

https://www.ggtoor.com

GGToor Inc through its wholly-owned subsidiary created an interactive website that will provide an array of different options allowing self-registration for players, organizers, and leagues to compete in all scheduled events. Each registrant will have their administration panel, the players can update their profile see their stats and competitor's stats scorecard in real-time, and review before or after events. Organizers can set up their events on games that will accept based on rules and submit them for approval.