Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Marketo's intangible assets for the quarter that ended in Jun. 2016 was $34.2 Mil.
Marketo Intangible Assets Historical Data
The historical data trend for Marketo's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Marketo (NAS:MKTO) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Marketo Intangible Assets Related Terms
Thank you for viewing the detailed overview of Marketo's Intangible Assets provided by GuruFocus.com. Please click on the following links to see related term pages.
Marketo Inc was incorporated in California in January 20, 2006 and reincorporated in the state of Delaware in 2010. The Company provides cloud-based marketing software platform that enables organizations to engage in modern relationship marketing. Its software platform is designed to enable the effective execution, management and analytical measurement of marketing activities, helping organizations to acquire new customers more efficiently, build stronger relationships with existing customers, improve sales effectiveness and drive faster revenue growth. Its platform delivers an easy-to-use, integrated suite of advanced applications, which today include Marketing Automation, Social Marketing, Sales Insight and Revenue Analytics. To enable its customers to obtain maximum value from Company's platform, it has created an ecosystem of third-party applications, as well as a network of resources to foster marketing thought leadership, sharing and collaboration among users. It provides customers with professional services, delivered by marketers, for marketers, to enable rapid time to value through effective implementation and use of its solutions. Its client base includes business services, consumers, financial services, healthcare, manufacturing, media, technology and telecommunication. It markets and sells products directly and through a growing network of distribution partners. The Company provides its solutions on a subscription basis. Its applications include Marketing Automation, Social Marketing, Sales Insight, and Revenue Analytics. The Company faces competition from other software companies that develop marketing software and from marketing services companies that provide interactive marketing services.
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