Rover Group (Rover Group) Intangible Assets : $35.7 Mil (As of Sep. 2023)

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What is Rover Group Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Rover Group's intangible assets for the quarter that ended in Sep. 2023 was $35.7 Mil.

Rover Group Intangible Assets Historical Data

The historical data trend for Rover Group's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Rover Group Intangible Assets Chart

Rover Group Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Intangible Assets

41.13

37.63

43.78

Rover Group Quarterly Data
	Dec19	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23
Intangible Assets	Get a 7-Day Free Trial									44.51	43.78	43.29	35.87	35.67

Rover Group Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Rover Group (NAS:ROVR) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Rover Group Intangible Assets Related Terms

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Rover Group (Rover Group) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Rover Group Inc (NAS:ROVR) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

720 Olive Way, 19th Floor, Seattle, WA, USA, 98101

Website

https://www.rover.com

Rover Group Inc is an online marketplace for pet care based on gross booking value. The company connects pet parents with pet care providers who offer overnight services, including boarding and in-home pet sitting, as well as daytime services, including doggy daycare, dog walking, and drop-in visits. The user-based platform extends across the U.S., Canada, the U.K., Spain, France, Norway, Sweden, Netherlands, Italy and Germany. For pet care providers, the company built tools to easily create a listing in the marketplace along with simple tools for scheduling and booking care, communicating with pet parents, and receiving payment. The company generates revenue from facilitating the connection between pet care providers and pet parents.

Executives

Brenton R. Turner	officer: Chief Operating Officer	C/O ROVER GROUP, INC., 720 OLIVE WAY, 19TH FLOOR, SEATTLE WA 98101
Aaron Easterly	director, officer: PRESIDENT	C/O ROVER GROUP, INC., 720 OLIVE WAY, 19TH FLOOR, SEATTLE WA 98101
Charles Wickers	officer: Chief Financial Officer	C/O ROVER GROUP, INC., 720 OLIVE WAY, 19TH FLOOR, SEATTLE WA 98101
Foundry Group Next, L.p.	10 percent owner	C/O FOUNDRY GROUP, 1050 WALNUT STREET, SUITE 219, BOULDER CO 80302
Erik Prusch	director	C/O CLEARWIRE CORPORATION, 4400 CARILLON POINT, KIRKLAND WA 98033
Jamie Cohen	director	C/O VACASA, INC., 850 NW 13TH AVENUE, PORTLAND OR 097209
Tracy Knox	officer: Chief Financial Officer	5808 LAKE WASHINGTON BLVD. NE, SUITE 300, KIRKLAND WA 98033
Madrona Venture Fund Iv-a, Lp	10 percent owner	999 THIRD AVE, SUITE 3400, SEATTLE WA 98104
Venky Ganesan	director	C/O PALO ALTO NETWORKS, INC., 3300 OLCOTT STREET, SANTA CLARA CA 95954
Susan C Athey	director	C/O EXPEDIA, INC., 333 108TH AVE NE, BELLEVUE WA 98004
Scott Jacobson	director	2101 FOURTH AVENUE, 4TH FLOOR, SEATTLE WA 98121
Msop Gp, L.l.c.	10 percent owner	C/O MENLO VENTURES, 2884 SAND HILL ROAD, SUITE 100, MENLO PARK CA 94025
Menlo Special Opportunities Fund, L.p.	10 percent owner	C/O MENLO VENTURES, 2884 SAND HILL ROAD, SUITE 100, MENLO PARK CA 94025
L.p. Mmsop,	10 percent owner	2884 SAND HILL ROAD, SUITE 100, MENLO PARK CA 94025
Mv Management Xi, L.l.c.	10 percent owner	1300 EL CAMINO REAL, SUITE 150, MENLO PARK CA 94025