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7 Days Group Holdings (FRA:7DHA) Policy Acquisition Expense


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What is 7 Days Group Holdings Policy Acquisition Expense?

Policy Acquisition Expense only applies to insurance companies.

7 Days Group Holdings (FRA:7DHA) Business Description

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GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » 7 Days Group Holdings Ltd (FRA:7DHA) » Definitions » Policy Acquisition Expense
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7 Days Group Holdings Limited was incorporated as a limited liability Company in the Cayman Islands on October 25, 2004. The Company and its subsidiaries operate economy hotels in the People's Republic of China ('PRC') under the brand name '7 Days Inn'. The Group leases real estate properties on which it develops and operates hotels, and also licenses the '7 Days Inn' brand to hotel owners and manages these hotels. The former type of hotels is referred to as 'leased-and-operated hotels' and the latter type of hotels is referred to as 'managed hotels'. As of December 31, 2012, the Company has 1,345 operating hotels that are located in 208 cities in the PRC, 853 of which are managed hotels, with 133,497 hotel rooms in 208 cities, and an additional 223 hotels with 20,368 hotel rooms under conversion. Its eCommerce platform, supported by IT system, allows its guests to make reservations through various electronic reservation channels, receive confirmations and make payments in real-time. By leveraging its eCommerce platform, 7 Days Club and IT system, the Company plans to continue to manage its business, enhance customer loyalty and grow number of hotels and hotel rooms. It currently competes with national economy hotel chains, such as Home Inns & Hotels Management, Jinjiang Inn Co., Ltd., and China Lodging Group, Limited, based on scale and national coverage. The hotel industry in China is subject to a number of laws and regulations, including laws and regulations relating specifically to hotel operation and management and commercial franchising, as well as those relating to environmental and consumer protection.