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AdventureFRA:6OQ -1.28%45 PB Ratio is 1.10 as of Jul. 18, 2026, which is 90% below its 10-year median of 11.49. GuruFocus rates FRA:6OQ with a GF Score™ of 45/100 and a GF Value™ of €22.72. The stock has 4 warning signs investors should review. Among 792 Travel & Leisure companies, Adventure ranks better than 61.74% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-18), Adventure's share price is €7.70. Adventure's Book Value per Share for the quarter that ended in Dec. 2025 was €7.02. Hence, Adventure's PB Ratio of today is 1.10.
The historical rank and industry rank for Adventure's PB Ratio or its related term are showing as below:
FRA:6OQ'
s PB Ratio Range Over the Past 10 Years
Min: 0.89 Med: 11.49 Max: 48.96
Current: 1.07
During the past 12 years, Adventure's highest PB Ratio was 48.96. The lowest was 0.89. And the median was 11.49.
FRA:6OQ's PB Ratio is ranked better than 61.74% of 792
companies
in the Travel & Leisure industry
Industry Median: 1.485
vs FRA:6OQ: 1.07
During the past 12 months, Adventure's average Book Value Per Share Growth Rate was -18.40% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -1.90% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 45.20% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 29.80% per year.
During the past 12 years, the highest 3-Year average Book Value Per Share Growth Rate of Adventure was 339.10% per year. The lowest was -1.90% per year. And the median was 18.00% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Adventure PB Ratio Related Terms
Adventure PB Ratio Historical Data
* Premium members only.
The historical data trend for Adventure's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Travel Services subindustry, Adventure's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Adventure PB Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Adventure's PB Ratio distribution charts can be found below:
* The bar in red indicates where Adventure's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Adventure's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Adventure (FRA:6OQ) has a PB Ratio of 1.10 as of Jul. 18, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Adventure and its competitors. This is 90% below median its historical median of 11.49. Over the past decade, Adventure's PB Ratio has ranged from 0.89 to 48.96. According to the industry distribution chart, Adventure ranks #303 out of 792 companies in the Travel & Leisure industry, placing it in the top 38.3%.
Is Adventure's PB Ratio too high?
Adventure's current PB Ratio of 1.10 is 90% below median its 10-year median of 11.49. Over the past 10 years, this metric has ranged from a low of 0.89 to a high of 48.96. The Travel & Leisure industry median PB Ratio is 1.49. Adventure's value of 1.10 is 25.9% below this industry median. Based on the distribution chart, Adventure ranks #303 out of 792 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Adventure has a GF Score™ of 45/100, reflecting its overall financial health beyond just this single metric.
How does Adventure's PB Ratio compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, Adventure ranks #303 out of 792 companies for PB Ratio. This puts Adventure in the upper half of its industry. The industry median PB Ratio is 1.49. Adventure's value of 1.10 is 25.9% below this benchmark. Historically, Adventure's own PB Ratio has ranged from 0.89 to 48.96 over the past decade. While the company's 10-year median is 11.49 vs. the industry median of 1.49, Adventure has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Travel & Leisure company?
The median PB Ratio among Travel & Leisure companies is 1.49, based on 792 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Adventure's current PB Ratio of 1.10 is 25.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Adventure and its competitors. For the Travel & Leisure industry, the median PB Ratio is 1.49 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Adventure's current PB Ratio is 1.10, which is 90% below median its own 10-year median of 11.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Adventure stock overvalued right now?
Adventure (FRA:6OQ) has a current PB Ratio of 1.10. The stock's GF Value™ is €22.72, compared to a current price of €7.70 — trading 66.1% below its estimated fair value. The current PB Ratio is 1.10, which is 90% below median its 10-year median of 11.49 and 25.9% below the Travel & Leisure industry median of 1.49. Adventure's overall GF Score™ is 45/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Adventure (FRA:6OQ), the current PB Ratio is 1.10 as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Adventure (FRA:6OQ) Overvalued in 2026?
Based on GuruFocus' analysis, Adventure stock appears to be undervalued.
The current stock price of €7.70 is trading 66.1% below its estimated GF Value™ of €22.72.
Key valuation signals for FRA:6OQ:
PB Ratio: 1.10 (90% below median its 10-year median of 11.49)
GF Value™: €22.72 vs. price of €7.70 (66.1% below fair value)
Industry Position: 25.9% below the Travel & Leisure median (#303 of 792)
No single metric tells the full story. See the FRA:6OQ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Adventure Inc engages in the provision of online travel services. It operates Skyticket and WANNATRIP website portals. The Skyticket website portal offers online ticket booking services for multiple airlines, both domestic and overseas. The WANNATRIP website portal offers package tours and cruise travel to various destinations.
45GF Score
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