ITVITVPF 53 PB Ratio is 1.63 as of Jun. 27, 2026, which is 55% below its 10-year median of 3.59. GuruFocus rates ITVPF with a GF Score™ of 53/100 and a GF Value™ of $1.04. The stock has 5 warning signs investors should review. Among 931 Media - Diversified companies, ITV ranks worse than 60.79% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-27), ITV's share price is $1.05. ITV's Book Value per Share for the quarter that ended in Dec. 2025 was $0.64. Hence, ITV's PB Ratio of today is 1.63.
The historical rank and industry rank for ITV's PB Ratio or its related term are showing as below:
ITVPF'
s PB Ratio Range Over the Past 10 Years
Min: 1.3 Med: 3.59 Max: 12.23
Current: 1.7
During the past 13 years, ITV's highest PB Ratio was 12.23. The lowest was 1.30. And the median was 3.59.
ITVPF's PB Ratio is ranked worse than 60.79% of 931
companies
in the Media - Diversified industry
Industry Median: 1.24
vs ITVPF: 1.70
During the past 12 months, ITV's average Book Value Per Share Growth Rate was 0.20% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 1.90% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 10.50% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 11.30% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of ITV was 32.90% per year. The lowest was -52.10% per year. And the median was 7.30% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
ITV PB Ratio Related Terms
ITV PB Ratio Historical Data
* Premium members only.
The historical data trend for ITV's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Broadcasting subindustry, ITV's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ITV PB Ratio vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, ITV's PB Ratio distribution charts can be found below:
* The bar in red indicates where ITV's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
ITV's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
ITV (ITVPF) has a PB Ratio of 1.63 as of Jun. 27, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on ITV and its competitors. This is 55% below median its historical median of 3.59. Over the past decade, ITV's PB Ratio has ranged from 1.30 to 12.23. According to the industry distribution chart, ITV ranks #566 out of 931 companies in the Media - Diversified industry, placing it in the top 60.8%.
Is ITV's PB Ratio too high?
ITV's current PB Ratio of 1.63 is 55% below median its 10-year median of 3.59. Over the past 10 years, this metric has ranged from a low of 1.30 to a high of 12.23. The Media - Diversified industry median PB Ratio is 1.24. ITV's value of 1.63 is 31.5% above this industry median. Based on the distribution chart, ITV ranks #566 out of 931 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, ITV has a GF Score™ of 53/100, reflecting its overall financial health beyond just this single metric.
How does ITV's PB Ratio compare to NXST?
According to the Media - Diversified industry distribution chart, ITV ranks #566 out of 931 companies for PB Ratio. This places ITV in the lower half of its industry. The industry median PB Ratio is 1.24. ITV's value of 1.63 is 31.5% above this benchmark. Historically, ITV's own PB Ratio has ranged from 1.30 to 12.23 over the past decade. While the company's 10-year median is 3.59 vs. the industry median of 1.24, ITV has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Media - Diversified company?
The median PB Ratio among Media - Diversified companies is 1.24, based on 931 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ITV's current PB Ratio of 1.63 is 31.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on ITV and its competitors. For the Media - Diversified industry, the median PB Ratio is 1.24 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ITV's current PB Ratio is 1.63, which is 55% below median its own 10-year median of 3.59. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ITV stock overvalued right now?
ITV (ITVPF) has a current PB Ratio of 1.63. The stock's GF Value™ is $1.04, compared to a current price of $1.05 — trading 1% above its estimated fair value. The current PB Ratio is 1.63, which is 55% below median its 10-year median of 3.59 and 31.5% above the Media - Diversified industry median of 1.24. ITV's overall GF Score™ is 53/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For ITV (ITVPF), the current PB Ratio is 1.63 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ITV (ITVPF) Overvalued in 2026?
Based on GuruFocus' analysis, ITV stock appears to be overvalued.
The current stock price of $1.05 is trading 1% above its estimated GF Value™ of $1.04.
Key valuation signals for ITVPF:
PB Ratio: 1.63 (55% below median its 10-year median of 3.59)
GF Value™: $1.04 vs. price of $1.05 (1% above fair value)
Industry Position: 31.5% above the Media - Diversified median (#566 of 931)
No single metric tells the full story. See the ITVPF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ITV PLC is a broadcasting television company that owns, creates, and distributes the content on its platforms. The company's international content business, ITV Studios, produces programming for ITV's channels as well as other British broadcasters. The company's segment includes ITV Studios and Media and Entertainment. It generates maximum of its revenue from the ITV Studios segment.
53GF Score
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