Life Travel & Tourist Service Co (ROCO:2745) PB Ratio: 3.30 (As of Jul. 24, 2026) — 54% Above Median

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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
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ROCO:2745 Life Travel & Tourist Service Co Ltd ROCO:2745
71 GF Score
Price NT$94.70
GF Value NT$153.04
Valuation Significantly Undervalued
! 2 Warning Signs
View Full Analysis

What is Life Travel & Tourist Service Co PB Ratio?

Life Travel & Tourist Service Co ROCO:2745 -8.06% 71 PB Ratio is 3.30 as of Jul. 24, 2026, which is 54% above its 10-year median of 2.14. GuruFocus rates ROCO:2745 with a GF Score™ of 71/100 and a GF Value™ of NT$153.04 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 791 Travel & Leisure companies, Life Travel & Tourist Service Co ranks worse than 79.52% on this metric.

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-24), Life Travel & Tourist Service Co's share price is NT$94.70. Life Travel & Tourist Service Co's Book Value per Share for the quarter that ended in Dec. 2025 was NT$28.70. Hence, Life Travel & Tourist Service Co's PB Ratio of today is 3.30.

Good Sign:

Life Travel & Tourist Service Co Ltd stock PB Ratio (=3.55) is close to 1-year low of 3.52.

The historical rank and industry rank for Life Travel & Tourist Service Co's PB Ratio or its related term are showing as below:

ROCO:2745' s PB Ratio Range Over the Past 10 Years
Min: 0.61   Med: 2.14   Max: 8.91
Current: 3.3

During the past 13 years, Life Travel & Tourist Service Co's highest PB Ratio was 8.91. The lowest was 0.61. And the median was 2.14.

ROCO:2745's PB Ratio is ranked worse than
79.52% of 791 companies
in the Travel & Leisure industry
Industry Median: 1.48 vs ROCO:2745: 3.30

During the past 12 months, Life Travel & Tourist Service Co's average Book Value Per Share Growth Rate was 13.90% per year. During the past 3 years, the average Book Value Per Share Growth Rate was 49.60% per year. During the past 5 years, the average Book Value Per Share Growth Rate was 20.10% per year. During the past 10 years, the average Book Value Per Share Growth Rate was 2.30% per year.

During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Life Travel & Tourist Service Co was 49.60% per year. The lowest was -22.60% per year. And the median was 6.80% per year.

Back to Basics: PB Ratio


Life Travel & Tourist Service Co  (ROCO:2745) PB Ratio Explanation

Unlike valuation ratios relative to the earning power such as PE Ratio, PE Ratio without NRI, PS Ratio, Price-to-Operating-Cash-Flow , or Price-to-Free-Cash-Flow, the PB Ratio measures the valuation of the stock relative to the underlying asset of the company.

The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.


Be Aware

Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.


Life Travel & Tourist Service Co PB Ratio Related Terms


Life Travel & Tourist Service Co PB Ratio Historical Data

* Premium members only.

The historical data trend for Life Travel & Tourist Service Co's PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Life Travel & Tourist Service Co PB Ratio Chart

Life Travel & Tourist Service Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.01 4.54 4.52 4.21 3.66

Life Travel & Tourist Service Co Quarterly Data
Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25
PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4.21 3.11 5.69 4.14 3.66

ROCO:2745 vs BKNG, ABNB, RCL: PB Ratio Comparison

For the Travel Services subindustry, Life Travel & Tourist Service Co's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Life Travel & Tourist Service Co PB Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Life Travel & Tourist Service Co's PB Ratio distribution charts can be found below:

* The bar in red indicates where Life Travel & Tourist Service Co's PB Ratio falls into.


ROCO:2745
71GF Score
Life Travel & Tourist Service Co Ltd ROCO:2745
PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Life Travel & Tourist Service Co PB Ratio Calculation

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.

Life Travel & Tourist Service Co's PB Ratio for today is calculated as follows:

PB Ratio=Share Price/Book Value per Share (Q: Dec. 2025)
=94.70/28.704
=3.30

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.

Frequently Asked Questions Learn more about PB Ratio →
What does a PB Ratio of 3.30 mean?
Life Travel & Tourist Service Co (ROCO:2745) has a PB Ratio of 3.30 as of Jul. 24, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Life Travel & Tourist Service Co and its competitors. This is 54% above median its historical median of 2.14. Over the past decade, Life Travel & Tourist Service Co's PB Ratio has ranged from 0.61 to 8.91. According to the industry distribution chart, Life Travel & Tourist Service Co ranks #629 out of 791 companies in the Travel & Leisure industry, placing it in the top 79.5%.
Is Life Travel & Tourist Service Co's PB Ratio too high?
Life Travel & Tourist Service Co's current PB Ratio of 3.30 is 54% above median its 10-year median of 2.14. Over the past 10 years, this metric has ranged from a low of 0.61 to a high of 8.91. The Travel & Leisure industry median PB Ratio is 1.48. Life Travel & Tourist Service Co's value of 3.30 is 123% above this industry median. Based on the distribution chart, Life Travel & Tourist Service Co ranks #629 out of 791 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Life Travel & Tourist Service Co has a GF Score™ of 71/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Life Travel & Tourist Service Co's PB Ratio compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, Life Travel & Tourist Service Co ranks #629 out of 791 companies for PB Ratio. This places Life Travel & Tourist Service Co in the lower half of its industry. The industry median PB Ratio is 1.48. Life Travel & Tourist Service Co's value of 3.30 is 123% above this benchmark. Historically, Life Travel & Tourist Service Co's own PB Ratio has ranged from 0.61 to 8.91 over the past decade. While the company's 10-year median is 2.14 vs. the industry median of 1.48, Life Travel & Tourist Service Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Travel & Leisure company?
The median PB Ratio among Travel & Leisure companies is 1.48, based on 791 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Life Travel & Tourist Service Co's current PB Ratio of 3.30 is 123% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Life Travel & Tourist Service Co and its competitors. For the Travel & Leisure industry, the median PB Ratio is 1.48 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Life Travel & Tourist Service Co's current PB Ratio is 3.30, which is 54% above median its own 10-year median of 2.14. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Life Travel & Tourist Service Co stock overvalued right now?
Based on GuruFocus' analysis, Life Travel & Tourist Service Co (ROCO:2745) is currently considered Significantly Undervalued. The stock's GF Value™ is NT$153.04, compared to a current price of NT$94.70 — trading 38.1% below its estimated fair value. The current PB Ratio is 3.30, which is 54% above median its 10-year median of 2.14 and 123% above the Travel & Leisure industry median of 1.48. Life Travel & Tourist Service Co's overall GF Score™ is 71/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Life Travel & Tourist Service Co (ROCO:2745), the current PB Ratio is 3.30 as of Jul. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Life Travel & Tourist Service Co (ROCO:2745) Overvalued in 2026?

Based on GuruFocus' analysis, Life Travel & Tourist Service Co stock appears to be undervalued. The current stock price of NT$94.70 is trading 38.1% below its estimated GF Value™ of NT$153.04. GuruFocus considers Life Travel & Tourist Service Co to be Significantly Undervalued.

Key valuation signals for ROCO:2745:

  • PB Ratio: 3.30 (54% above median its 10-year median of 2.14)
  • GF Value™: NT$153.04 vs. price of NT$94.70 (38.1% below fair value)
  • GF Score™: 71/100 with 2 warning signs
  • Industry Position: 123% above the Travel & Leisure median (#629 of 791)

No single metric tells the full story. See the ROCO:2745 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Life Travel & Tourist Service Co Business Description

Address No. 28, Boai 1st Road, 3rd Floor, Sanmin District, Kaohsiung, TWN
Life Travel & Tourist Service Co Ltd is a travel consultancy agency in Taiwan. It sells tourist items related to inbound and outbound group tourist services including flight tickets, accommodation arrangements, attraction, and transport tickets commission.
71GF Score

Get the complete analysis for ROCO:2745

PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

NT$94.70
Price
NT$153.04
GF Value