Urban OutfittersSTU:UOF -1.60%87 PB Ratio is 2.40 as of Jun. 26, 2026, which is 25% above its 10-year median of 1.92. GuruFocus rates STU:UOF with a GF Score™ of 87/100 and a GF Value™ of €52.30. The stock has 1 warning sign investors should review. Among 1,077 Retail - Cyclical companies, Urban Outfitters ranks worse than 67.87% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-26), Urban Outfitters's share price is €62.56. Urban Outfitters's Book Value per Share for the quarter that ended in Apr. 2026 was €26.08. Hence, Urban Outfitters's PB Ratio of today is 2.40.
The historical rank and industry rank for Urban Outfitters's PB Ratio or its related term are showing as below:
STU:UOF'
s PB Ratio Range Over the Past 10 Years
Min: 0.86 Med: 1.92 Max: 3.75
Current: 2.34
During the past 13 years, Urban Outfitters's highest PB Ratio was 3.75. The lowest was 0.86. And the median was 1.92.
STU:UOF's PB Ratio is ranked worse than 67.87% of 1077
companies
in the Retail - Cyclical industry
Industry Median: 1.44
vs STU:UOF: 2.34
During the past 12 months, Urban Outfitters's average Book Value Per Share Growth Rate was 12.40% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 17.30% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 15.30% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 11.60% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Urban Outfitters was 33.00% per year. The lowest was -0.60% per year. And the median was 14.30% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Urban Outfitters PB Ratio Related Terms
Urban Outfitters PB Ratio Historical Data
* Premium members only.
The historical data trend for Urban Outfitters's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Apparel Retail subindustry, Urban Outfitters's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Urban Outfitters PB Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Urban Outfitters's PB Ratio distribution charts can be found below:
* The bar in red indicates where Urban Outfitters's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Urban Outfitters (STU:UOF) has a PB Ratio of 2.40 as of Jun. 26, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Urban Outfitters and its competitors. This is 25% above median its historical median of 1.92. Over the past decade, Urban Outfitters' PB Ratio has ranged from 0.86 to 3.75. According to the industry distribution chart, Urban Outfitters ranks #731 out of 1077 companies in the Retail - Cyclical industry, placing it in the top 67.9%.
Is Urban Outfitters' PB Ratio too high?
Urban Outfitters' current PB Ratio of 2.40 is 25% above median its 10-year median of 1.92. Over the past 10 years, this metric has ranged from a low of 0.86 to a high of 3.75. The Retail - Cyclical industry median PB Ratio is 1.44. Urban Outfitters' value of 2.40 is 66.7% above this industry median. Based on the distribution chart, Urban Outfitters ranks #731 out of 1077 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Urban Outfitters has a GF Score™ of 87/100, reflecting its overall financial health beyond just this single metric.
How does Urban Outfitters' PB Ratio compare to BOOT and GAP?
According to the Retail - Cyclical industry distribution chart, Urban Outfitters ranks #731 out of 1077 companies for PB Ratio. This places Urban Outfitters in the lower half of its industry. The industry median PB Ratio is 1.44. Urban Outfitters' value of 2.40 is 66.7% above this benchmark. Historically, Urban Outfitters' own PB Ratio has ranged from 0.86 to 3.75 over the past decade. While the company's 10-year median is 1.92 vs. the industry median of 1.44, Urban Outfitters has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Retail - Cyclical company?
The median PB Ratio among Retail - Cyclical companies is 1.44, based on 1,077 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Urban Outfitters's current PB Ratio of 2.40 is 66.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Urban Outfitters and its competitors. For the Retail - Cyclical industry, the median PB Ratio is 1.44 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Urban Outfitters's current PB Ratio is 2.40, which is 25% above median its own 10-year median of 1.92. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Urban Outfitters stock overvalued right now?
Urban Outfitters (STU:UOF) has a current PB Ratio of 2.40. The stock's GF Value™ is €52.30, compared to a current price of €62.56 — trading 19.6% above its estimated fair value. The current PB Ratio is 2.40, which is 25% above median its 10-year median of 1.92 and 66.7% above the Retail - Cyclical industry median of 1.44. Urban Outfitters' overall GF Score™ is 87/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Urban Outfitters (STU:UOF), the current PB Ratio is 2.40 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Urban Outfitters (STU:UOF) Overvalued in 2026?
Based on GuruFocus' analysis, Urban Outfitters stock appears to be overvalued.
The current stock price of €62.56 is trading 19.6% above its estimated GF Value™ of €52.30.
Key valuation signals for STU:UOF:
PB Ratio: 2.40 (25% above median its 10-year median of 1.92)
GF Value™: €52.30 vs. price of €62.56 (19.6% above fair value)
Industry Position: 66.7% above the Retail - Cyclical median (#731 of 1077)
No single metric tells the full story. See the STU:UOF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Founded in 1970, Philadelphia-based Urban Outfitters is a multibrand apparel and home goods retailer that operates nearly 800 stores and e-commerce in the US, which accounts for about 87% of sales, as well as in other regions. Its retail nameplates are Urban Outfitters (22% of fiscal 2026 sales), Free People/Movement (26%), and Anthropologie (42%). Retail accounted for 86% of fiscal 2026 revenue, but Urban Outfitters also sells products through a wholesale operation, owns some restaurants, and operates a fast-growing clothing rental and resale business called Nuuly (9% of sales). Urban Outfitters primarily markets to young adults and offers products across apparel (66% of sales), home goods (16% of sales), accessories (13% of sales), and more.
87GF Score
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