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Nike (NKE) Predictability Rank


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What is Nike Predictability Rank?

5 (5)

Warren Buffett said many times that the companies he likes are:

1. Simple businesses that he understands
2. that have predictable and proven earnings and
3. with economic moat
4. those can be bought at a reasonable price.

It is hard to quantify "simple businesses that he (Buffett) understands", so we will focus on the other three characteristics instead. In GuruFocus Research: What worked in the market from 1998-2008? Part I: Introduction of Predictability Rank, we will show that the businesses that have predictable and proven earnings are usually also simple businesses that an average person could understand.

GuruFocus conducted a back test study of Warren Buffett's strategy of "buying good companies at fair prices" for the years from 1998-2008.


Nike Predictability Rank Calculation

In our database there are 2403 stocks that have been traded from Jan. 2, 1998 to Aug. 31, 2008. We have the complete 10-year financial data and trading prices of these companies for this period. We rank the predictability of these companies based on the consistency of their revenue per share and EBITDA (earning before interest, tax, depreciation and amortization) per share over the past ten fiscal years, and study the correlation between the stock performances and the predictability of the business.

Our study may be subject to these biases and assumptions:

Dividend yields are not counted for investment returns
Effects of price changes due to spin-offs may not be fully adjusted
Study is subjected to survivorship bias due to de-listing, bankruptcy, LBO, M&A, etc.

The correlation between business predictability and investment returns of a company is showed below.

Correlation Between Business Predictability and Investment Returns

PredictablesNon-PredictableAll stocks
Total Number of stocks57018332403
Total Lost Money61830891
Total Lost More Than 50%18412430
Total Lost More Than 90%48690
Average Gain260.6%100.0%138.1%
Median Gain150.0%13.0%39.0%
Maximum Gain2852.0%11483.0%11483.0%
Maximum Loss-100.0%-100.0%-100.0%
Annualized Average Gain12.7%6.7%8.4%
Annualized Median Gain8.9%1.1%3.1%


















For the 570 predictable companies, we have seen strong correlation between the predictability of businesses and the stock performances over the past 10 years, regardless of the valuation of business at 1998. Accordingly, we have ranked the business predictability from 5-star to 1-star, as shown in this table.

Predictability Rank5-Star4.5-Star4-Star3.5-Star3-Star2.5-Star2-Star1-Star (non-predictable)Average among all
% Out of All 2403 Stocks 3.3% 2.9% 3.7% 3.3% 3.3% 3.7% 3.3% 76.3% 100%
% that are in Loss (10y) 3% 10% 8% 9% 11% 18% 16% 45% 37%
Average Gain (10y) 364.6% 330.9% 278.0% 235.1% 243.5% 227.8% 154.8% 100.0% 138.1%
Median Gain (10y) 238.5% 193.5% 171.0% 159.0% 132.5% 113.5% 87.0% 13.0% 39.0%
Maximum Gainer 2228.0% 2547.0% 2452.0% 2852.0% 2432.0% 1892.0% 1807.0% 11483.0% 11483.0%
Maximum Loser -82.0% -53.0% -67.0% -100.0% -83.0% -100.0% -78.0% -100.0% -100.0%
Annualized Average Gain 15.4% 14.6% 13.2% 12.0% 12.2% 11.7% 9.1% 6.7% 8.4%
Annualized Median Gain 12.1% 10.6% 9.8% 9.3% 8.2% 7.3% 6.0% 1.1% 3.1%
















For detailed information about each predictability rank, please go to GuruFocus Research: What worked in the market from 1998-2008? Part I: Introduction of Predictability Rank

Also read:

Part II: What worked in the market from 1998-2008? Part II: Role of Valuations
Part III: Intrinsic Value, Discounted Cash Flow and Margin of Safety

Nike Predictability Rank Related Terms

Thank you for viewing the detailed overview of Nike's Predictability Rank provided by GuruFocus.com. Please click on the following links to see related term pages.


Nike (NKE) Business Description

Address
One Bowerman Drive, Beaverton, OR, USA, 97005-6453
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan, and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
Executives
Mark G Parker officer: President ONE BOWERMAN DR, BEAVERTON OR 97005
Robert Holmes Swan director C/O EBAY INC., 2025 HAMILTON AVENUE, SAN JOSE CA 95125
Monique S. Matheson officer: EVP: HR ONE BOWERMAN DRIVE, BEAVERTON OR 97005
Johanna Nielsen officer: VP: CORP CONTROLLER ONE BOWERMAN DRIVE, BEAVERTON OR 97005
Matthew Friend officer: EVP: CFO ONE BOWERMAN DRIVE, BEAVERTON OR 97005
Craig A. Williams officer: PRES: GEOGRAPHIES & MRKTPLACE 1680 CAPITAL ONE DR., MCLEAN VA 22102
Maria Henry director C/O THE HILLSHIRE BRANDS COMPANY, 3500 LACEY ROAD, DOWNERS GROVE IL 60515
Peter B. Henry director C/O NEW YORK UNIVERSITY/KAUFMAN MGT CNT, 44 WEST 4TH STREET, SUITE 11-160, NEW YORK CITY NY 10012
Monica Gil director ONE BOWERMAN DRIVE, BEAVERTON OR 97005
Andrew Campion officer: EVP: CFO, other: EVP: CFO ONE BOWERMAN DRIVE, BEAVERTON OR 97005
Rogers John W Jr director ARIEL CAPITAL MANAGEMENT, INC., 200 EAST RANDOLPH DRIVE, SUITE 2900, CHICAGO IL 60601
Ann M Miller officer: EVP & General Counsel ONE BOWERMAN DRIVE, BEAVERTON OR 97005
Hilary K Krane officer: VP General Counsel ONE BOWERMAN DRIVE, BEAVERTON OR 97005
Heidi O'neill officer: PRES: CONSUMER AND MKTPLC C/O SKULLCANDY, INC., 1441 WEST UTE BOULEVARD, SUITE 250, PARK CITY UT 84098
Elizabeth J Comstock director GENERAL ELECTRIC COMPANY, 41 FARNSWORTH STREET, BOSTON MA 02210

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