BJURF (Bonjour Holdings) Pretax Margin %: -558.59% (As of Dec. 2025)


What is Bonjour Holdings Pretax Margin %?

Bonjour Holdings BJURF Pretax Margin % is -558.59% as of Dec. 2025. The stock has 8 warning signs investors should review. Among 1,124 Retail - Cyclical companies, Bonjour Holdings ranks worse than 99.11% on this metric.

Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. Bonjour Holdings's Pre-Tax Income for the six months ended in Dec. 2025 was $-8.85 Mil. Bonjour Holdings's Revenue for the six months ended in Dec. 2025 was $1.58 Mil. Therefore, Bonjour Holdings's pretax margin for the quarter that ended in Dec. 2025 was -558.59%.

The historical rank and industry rank for Bonjour Holdings's Pretax Margin % or its related term are showing as below:

BJURF' s Pretax Margin % Range Over the Past 10 Years
Min: -558.65   Med: -3.16   Max: 88.6
Current: -558.65


BJURF's Pretax Margin % is ranked worse than
99.11% of 1124 companies
in the Retail - Cyclical industry
Industry Median: 3.17 vs BJURF: -558.65

Bonjour Holdings  (OTCPK:BJURF) Pretax Margin % Explanation

The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.

The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.

It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.

The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.


Bonjour Holdings Pretax Margin % Related Terms


Bonjour Holdings Pretax Margin % Historical Data

* Premium members only.

The historical data trend for Bonjour Holdings's Pretax Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bonjour Holdings Pretax Margin % Chart

Bonjour Holdings Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Pretax Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -9.02 -48.09 -35.10 88.60 5.75

Bonjour Holdings Semi-Annual Data
Dec15 Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Dec25
Pretax Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 69.12 0.61 0.22 -541.51 -558.59

BJURF vs CASY, WSM, DKS: Pretax Margin % Comparison

For the Specialty Retail subindustry, Bonjour Holdings's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bonjour Holdings Pretax Margin % vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Bonjour Holdings's Pretax Margin % distribution charts can be found below:

* The bar in red indicates where Bonjour Holdings's Pretax Margin % falls into.



Bonjour Holdings Pretax Margin % Calculation

Pretax margin - also known as pretax profit margin is the ratio of Pretax Income divided by net sales or Revenue, usually presented in percent.

Bonjour Holdings's Pretax Margin for the fiscal year that ended in Dec. 2023 is calculated as

Pretax Margin=Pre-Tax Income (A: Dec. 2023 )/Revenue (A: Dec. 2023 )
=6.993/121.677
=5.75 %

Bonjour Holdings's Pretax Margin for the quarter that ended in Dec. 2025 is calculated as

Pretax Margin=Pre-Tax Income (Q: Dec. 2025 )/Revenue (Q: Dec. 2025 )
=-8.848/1.584
=-558.59 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Pretax Margin % →
What does a Pretax Margin % of -558.59% mean?
Bonjour Holdings (BJURF) has a Pretax Margin % of -558.59% as of Dec. 2025. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Bonjour Holdings and its competitors. According to the industry distribution chart, Bonjour Holdings ranks #1114 out of 1124 companies in the Retail - Cyclical industry, placing it in the top 99.1%.
Is Bonjour Holdings' Pretax Margin % too high?
Bonjour Holdings' current Pretax Margin % is -558.59%. Based on the distribution chart, Bonjour Holdings ranks #1114 out of 1124 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers.
How does Bonjour Holdings' Pretax Margin % compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Bonjour Holdings ranks #1114 out of 1124 companies for Pretax Margin %. This places Bonjour Holdings in the lower half of its industry. The industry median Pretax Margin % is 3.17. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Retail - Cyclical company?
The median Pretax Margin % among Retail - Cyclical companies is 3.17, based on 1,124 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Bonjour Holdings and its competitors. For the Retail - Cyclical industry, the median Pretax Margin % is 3.17 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bonjour Holdings's current Pretax Margin % is -558.59%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bonjour Holdings stock overvalued right now?
Bonjour Holdings (BJURF) has a current Pretax Margin % of -558.59%. The stock's GF Value™ is $0.05, compared to a current price of $0.01 — trading 83.8% below its estimated fair value. The current Pretax Margin % is -558.59%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Bonjour Holdings (BJURF), the current Pretax Margin % is -558.59% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Bonjour Holdings Business Description

Other Exchanges 00653:Hong Kong
Address No. 36-50 Wang Wo Tsai Street, 12th Floor, Bonjour Tower, Tsuen Wan, Hong Kong, HKG
Bonjour Holdings Ltd is an investment holding company. Its segments include Wholesaling and retailing of beauty, healthcare and lifestyle products, and Wholesaling of technology products. The majority of the revenue is derived from Wholesaling and retailing of beauty, healthcare and lifestyle products segment.