BJURF (Bonjour Holdings) ROC %: -19.56% (As of Dec. 2025)

What is Bonjour Holdings ROC %?

Bonjour Holdings BJURF ROC % is -19.56% as of Dec. 2025. The stock has 8 warning signs investors should review.

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Bonjour Holdings's annualized return on capital (ROC %) for the quarter that ended in Dec. 2025 was -19.56%.

As of today (2026-06-26), Bonjour Holdings's WACC % is 13.01%. Bonjour Holdings's ROC % is -9.79% (calculated using TTM income statement data). Bonjour Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.

Bonjour Holdings (OTCPK:BJURF) ROC % Explanation

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Bonjour Holdings's WACC % is 13.01%. Bonjour Holdings's ROC % is -9.79% (calculated using TTM income statement data). Bonjour Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.

Be Aware

Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.

Bonjour Holdings ROC % Related Terms

Bonjour Holdings ROC % Historical Data

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The historical data trend for Bonjour Holdings's ROC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bonjour Holdings ROC % Chart

Bonjour Holdings Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

ROC %

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-6.50

-17.66

-24.77

-21.33

-11.29

Bonjour Holdings Semi-Annual Data
	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23	Jun24	Dec24	Dec25
ROC %	Get a 7-Day Free Trial															-17.25	-7.38	-13.40	-9.58	-19.56

Bonjour Holdings ROC % Calculation

Bonjour Holdings's annualized Return on Capital (ROC %) for the fiscal year that ended in Dec. 2023 is calculated as:

	ROC % (A: Dec. 2023 )
=	NOPAT	/	Average Invested Capital
=	Operating Income * ( 1 - Tax Rate % )	/	( (Invested Capital (A: Dec. 2022 )	+	Invested Capital (A: Dec. 2023 ))	/ count )
=	-8.123 * ( 1 - 1.17% )	/	( (75.641	+	66.602)	/ 2 )
=	-8.0279609	/	71.1215
=	-11.29 %

where

	Invested Capital		(A: Dec. 2022 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	64.917	-	11.079	-	( 5.388	-	max(0, 33.924	-	12.121	+	5.388	))
=	75.641

	Invested Capital		(A: Dec. 2023 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	64.548	-	4.732	-	( 2.063	-	max(0, 18.87	-	12.084	+	2.063	))
=	66.602

Bonjour Holdings's annualized Return on Capital (ROC %) for the quarter that ended in Dec. 2025 is calculated as:

	ROC % (Q: Dec. 2025 )
=	NOPAT	/	Average Invested Capital
=	Operating Income * ( 1 - Tax Rate % )	/	( (Invested Capital (Q: Dec. 2024 )	+	Invested Capital (Q: Dec. 2025 ))	/ count )
=	-8.278 * ( 1 - 0% )	/	( (53.595	+	31.041)	/ 2 )
=	-8.278	/	42.318
=	-19.56 %

where

	Invested Capital		(Q: Dec. 2024 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	54.248	-	17.879	-	( 0.829	-	max(0, 29.091	-	11.865	+	0.829	))
=	53.595

	Invested Capital		(Q: Dec. 2025 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	26.39	-	7.322	-	( 0.79	-	max(0, 15.31	-	3.337	+	0.79	))
=	31.041

Note: The Operating Income data used here is two times the semi-annual (Dec. 2025) data. The tax rate is limited to between 0% and 100%.

Frequently Asked Questions Learn more about ROC % →

What does a ROC % of -19.56% mean?

Bonjour Holdings (BJURF) has a ROC % of -19.56% as of Dec. 2025. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Bonjour Holdings and its competitors.

Is Bonjour Holdings' ROC % too high?

Bonjour Holdings' current ROC % is -19.56%.

How does Bonjour Holdings' ROC % compare to CASY and WSM?

Bonjour Holdings' ROC % of -19.56% can be compared against companies in the Retail - Cyclical industry. The industry median ROC % is 4.37. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROC % for a Retail - Cyclical company?

The median ROC % among Retail - Cyclical companies is 4.37, based on 1,113 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROC % mean?

A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Bonjour Holdings and its competitors. For the Retail - Cyclical industry, the median ROC % is 4.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bonjour Holdings's current ROC % is -19.56%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Bonjour Holdings stock overvalued right now?

Based on GuruFocus' analysis, Bonjour Holdings (BJURF) is currently considered Possible Value Trap. The stock's GF Value™ is $0.20, compared to a current price of $0.01 — trading 96% below its estimated fair value. The current ROC % is -19.56%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROC % calculated?

ROC % is calculated from a company's financial statements. For Bonjour Holdings (BJURF), the current ROC % is -19.56% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Bonjour Holdings Business Description

Industry Consumer Cyclical Retail - Cyclical

Comparable Companies HKSE:00915 HKSE:08536 HKSE:08473 HKSE:00814 HKSE:01711 HKSE:00104 HKSE:02122 HKSE:01759 HKSE:00379 HKSE:00399 TSX:ATD XJAM:ASBH CASY WSM ULTA DKS SHSE:601888 TSCO BBY ADX:ADNOCDIST

Other Exchanges 00653:Hong Kong

Address No. 36-50 Wang Wo Tsai Street, 12th Floor, Bonjour Tower, Tsuen Wan, Hong Kong, HKG

Website https://www.bonjourhk.com

Bonjour Holdings Ltd is an investment holding company. Its segments include Wholesaling and retailing of beauty, healthcare and lifestyle products, and Wholesaling of technology products. The majority of the revenue is derived from Wholesaling and retailing of beauty, healthcare and lifestyle products segment.