Flydoo Technology Holding (HKSE:08069) Selling, General, & Admin. Expense: HK$63.1 Mil (TTM As of Mar. 2026)

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HKSE:08069 Flydoo Technology Holding Ltd HKSE:08069
47 GF Score
Price HK$0.38
GF Value HK$0.60
Valuation Possible Value Trap
! 4 Warning Signs
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What is Flydoo Technology Holding Selling, General, & Admin. Expense?

Flydoo Technology Holding HKSE:08069 +2.74% 47 Selling, General, & Admin. Expense is HK$63.1 Mil as of Mar. 2026. GuruFocus rates HKSE:08069 with a GF Score™ of 47/100 and a GF Value™ of HK$0.60 (Possible Value Trap). The stock has 4 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Flydoo Technology Holding's selling, general, & admin. expense for the six months ended in Mar. 2026 was HK$37.2 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was HK$63.1 Mil.


Flydoo Technology Holding  (HKSE:08069) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Flydoo Technology Holding Selling, General, & Admin. Expense Related Terms


Flydoo Technology Holding Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Flydoo Technology Holding's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Flydoo Technology Holding Selling, General, & Admin. Expense Chart

Flydoo Technology Holding Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 18.65 36.67 82.92 65.34 63.06

Flydoo Technology Holding Semi-Annual Data
Sep16 Mar17 Sep17 Mar18 Sep18 Mar19 Sep19 Mar20 Sep20 Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Mar24 Sep24 Mar25 Sep25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 46.05 33.18 32.15 25.87 37.19

HKSE:08069 vs BKNG, ABNB, RCL: Selling, General, & Admin. Expense Comparison

For the Travel Services subindustry, Flydoo Technology Holding's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Flydoo Technology Holding Selling, General, & Admin. Expense vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Flydoo Technology Holding's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Flydoo Technology Holding's Selling, General, & Admin. Expense falls into.


HKSE:08069
47GF Score
Flydoo Technology Holding Ltd HKSE:08069
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Flydoo Technology Holding Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was HK$63.1 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of HK$63.1 Mil mean?
Flydoo Technology Holding (HKSE:08069) has a Selling, General, & Admin. Expense of HK$63.1 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Flydoo Technology Holding and its competitors.
Is Flydoo Technology Holding's Selling, General, & Admin. Expense too high?
Flydoo Technology Holding's current Selling, General, & Admin. Expense is HK$63.1 Mil. Overall, Flydoo Technology Holding has a GF Score™ of 47/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Flydoo Technology Holding's Selling, General, & Admin. Expense compare to BKNG and ABNB?
Flydoo Technology Holding's Selling, General, & Admin. Expense of HK$63.1 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Flydoo Technology Holding and its competitors. Flydoo Technology Holding's current Selling, General, & Admin. Expense is HK$63.1 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Flydoo Technology Holding stock overvalued right now?
Based on GuruFocus' analysis, Flydoo Technology Holding (HKSE:08069) is currently considered Possible Value Trap. The stock's GF Value™ is HK$0.60, compared to a current price of HK$0.38 — trading 37.5% below its estimated fair value. The current Selling, General, & Admin. Expense is HK$63.1 Mil. Flydoo Technology Holding's overall GF Score™ is 47/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Flydoo Technology Holding (HKSE:08069), the current Selling, General, & Admin. Expense is HK$63.1 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Flydoo Technology Holding (HKSE:08069) Overvalued in 2026?

Based on GuruFocus' analysis, Flydoo Technology Holding stock appears to be undervalued. The current stock price of HK$0.38 is trading 37.5% below its estimated GF Value™ of HK$0.60. GuruFocus considers Flydoo Technology Holding to be Possible Value Trap.

Key valuation signals for HKSE:08069:

  • Selling, General, & Admin. Expense: HK$63.1 Mil
  • GF Value™: HK$0.60 vs. price of HK$0.38 (37.5% below fair value)
  • GF Score™: 47/100 with 4 warning signs

No single metric tells the full story. See the HKSE:08069 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Flydoo Technology Holding Business Description

Address 28 Canton Road, Unit 706-8, 7th Floor, Lippo Sun Plaza, Tsim Sha Tsui, Kowloon, Hong Kong, HKG
Flydoo Technology Holding Ltd mainly operates its travel segment, which designs, develops, and sells package tours and adjacent products such as air tickets and hotel accommodations. Its Business segments are Travel Related Products and Services, Tourism and Travel Technology Investments, and Other Business Ancillary.
47GF Score

Get the complete analysis for HKSE:08069

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$0.38
Price
HK$0.60
GF Value