General Mills (WBO:GIS) Selling, General, & Admin. Expense : €3,069 Mil (TTM As of Feb. 2024)

General Mills Selling, General, & Admin. Expense Chart

General Mills Annual Data
	Trend	May14	May15	May16	May17	May18	May19	May20	May21	May22	May23
Selling, General, & Admin. Expense		Get a 7-Day Free Trial					2,624.61	2,890.02	2,534.51	2,977.06	3,220.37

General Mills Quarterly Data
	May19	Aug19	Nov19	Feb20	May20	Aug20	Nov20	Feb21	May21	Aug21	Nov21	Feb22	May22	Aug22	Nov22	Feb23	May23	Aug23	Nov23	Feb24
Selling, General, & Admin. Expense	Get a 7-Day Free Trial															884.41	798.47	769.64	767.38	733.16

Competitive Comparison of General Mills's Selling, General, & Admin. Expense

For the Packaged Foods subindustry, General Mills's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

General Mills's Selling, General, & Admin. Expense Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, General Mills's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where General Mills's Selling, General, & Admin. Expense falls into.

General Mills Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Feb. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was €3,069 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

General Mills  (WBO:GIS) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.

General Mills Selling, General, & Admin. Expense Related Terms

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General Mills (WBO:GIS) Business Description