Afterpay (Afterpay) Selling and Marketing Expense : $128.3 Mil (TTM As of Jun. 2021)

View and export this data going back to 2020. Start your Free Trial

What is Afterpay Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Afterpay's Selling and Marketing Expense for the six months ended in Jun. 2021 was $76.2 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2021 was $128.3 Mil.

Afterpay Selling and Marketing Expense Historical Data

The historical data trend for Afterpay's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Afterpay Selling and Marketing Expense Chart

Afterpay Annual Data

Trend

Jun17

Jun18

Jun19

Jun20

Jun21

Selling and Marketing Expense

4.34

15.89

48.67

129.06

Afterpay Semi-Annual Data
	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21
Selling and Marketing Expense	Get a 7-Day Free Trial				11.24	22.02	26.60	52.09	76.17

Afterpay Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2021 adds up the semi-annually data reported by the company within the most recent 12 months, which was $128.3 Mil.

Afterpay Selling and Marketing Expense Related Terms

Thank you for viewing the detailed overview of Afterpay's Selling and Marketing Expense provided by GuruFocus.com. Please click on the following links to see related term pages.

Afterpay (Afterpay) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Afterpay Ltd (OTCPK:AFTPY) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

N/A

Address

406 Collins Street, Level 5, Melbourne, VIC, AUS, 3000

Website

https://www.afterpay.com

Afterpay started its buy now, pay later, or BNPL, financing product in calendar 2015, listed on the ASX in May 2016 and merged with Touchcorp (who designed and built Afterpay's platform software) in June 2017. Its BNPL platform allows consumers to make acquisitions at merchant partners by paying instalments every two weeks. If consumers pay on time, they transact on Afterpay for free. Afterpay primarily generates revenue from receiving a margin from the merchant. Afterpay pays the merchant the full purchase price immediately on the sale, less this margin. The margin compensates Afterpay for accepting all non-payment risk, including credit risk and fraud by the consumer, and for encouraging consumers to purchase greater dollar values and transact more frequently.