Longfor Group Holdings (Longfor Group Holdings) Selling and Marketing Expense : $736 Mil (TTM As of Dec. 2023)

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What is Longfor Group Holdings Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Longfor Group Holdings's Selling and Marketing Expense for the six months ended in Dec. 2023 was $399 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was $736 Mil.

Longfor Group Holdings Selling and Marketing Expense Historical Data

The historical data trend for Longfor Group Holdings's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Longfor Group Holdings Selling and Marketing Expense Chart

Longfor Group Holdings Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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575.23

769.80

857.80

765.63

737.07

Longfor Group Holdings Semi-Annual Data
	Jun14	Dec14	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23
Selling and Marketing Expense	Get a 7-Day Free Trial															491.63	322.25	456.16	336.96	399.11

Longfor Group Holdings Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the semi-annually data reported by the company within the most recent 12 months, which was $736 Mil.

Longfor Group Holdings Selling and Marketing Expense Related Terms

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Longfor Group Holdings (Longfor Group Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Real Estate » Real Estate » Longfor Group Holdings Ltd (OTCPK:LGFRY) » Definitions » Selling and Marketing Expense

Traded in Other Exchanges

LNGPF:USA 00960:Hong Kong RLF:Germany

Address

No. 8 Beiyuan Street, Building 6, Beijing Longfor Blue Engine Industrial Park, Chaoyang District, Beijing, CHN, 100012

Website

https://www.longfor.com

Longfor Group Holdings, or Longfor, is a privately owned real estate developer in China with contracted sales value placing it among the top 10 of all China's developers. The company focuses on developing high-quality residential projects, as well as operating shopping malls and rental apartments in China's wealthier cities. Property development represents the majority of Longfor's revenue and gross profit, while income from commercial properties, property management, and project management services have been growing fast. At the end of 2022, Wu Yajun remained Longfor's largest shareholder with an over 43% equity interest, while her ex-husband Cai Kui has a 23% stake.