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Bilibili (LTS:0T3W) Selling and Marketing Expense : $550 Mil (TTM As of Dec. 2023)


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What is Bilibili Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Bilibili's Selling and Marketing Expense for the three months ended in Dec. 2023 was $158 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was $550 Mil.

Bilibili Selling and Marketing Expense Historical Data

The historical data trend for Bilibili's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Bilibili Selling and Marketing Expense Chart

Bilibili Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only 170.88 534.02 909.81 705.82 548.47

Bilibili Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 181.61 127.73 128.22 135.97 157.62

Bilibili Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was $550 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bilibili Selling and Marketing Expense Related Terms

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Bilibili (LTS:0T3W) Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Bilibili Inc (LTS:0T3W) » Definitions » Selling and Marketing Expense
Comparable Companies
PLTK SCPL GDEV GRVY DDI MYPS SOHU SKLZ GMGI BHAT ATVI ATVI NTES TSE:7974 EA TTWO RBLX TSE:3659 TSE:9766 TSE:9697
Traded in Other Exchanges
BLBLF:USA BILI:USA BILI:Mexico 09626:Hong Kong 71BA:Germany B1IL34:Brazil
Address
No. 485 Zhengli Road, Building 3, Guozheng Center, Yangpu District, Shanghai, CHN, 200433
Website
https://www.bilibili.com
Bilibili is a Chinese online entertainment platform that is best known for its video-sharing site that resembles YouTube. The site was founded in 2009 and started as a long-form video platform for anime, comics, and gaming, or ACG, content that appealed to Gen Z users. Since then, it has expanded its content on the platform to include a broader range of interests that have attracted Chinese users outside of the Gen Z cohort. The firm generates revenue through five main areas: advertising, games, live streaming, value-added services, and e-commerce.

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