MINISO Group Holding (MINISO Group Holding) Selling and Marketing Expense : $278 Mil (TTM As of Dec. 2023)

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What is MINISO Group Holding Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. MINISO Group Holding's Selling and Marketing Expense for the three months ended in Dec. 2023 was $0 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was $278 Mil.

MINISO Group Holding Selling and Marketing Expense Historical Data

The historical data trend for MINISO Group Holding's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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MINISO Group Holding Selling and Marketing Expense Chart

MINISO Group Holding Annual Data

Trend

Jun18

Jun19

Jun20

Jun21

Jun22

Jun23

Selling and Marketing Expense

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118.64

168.11

187.83

215.43

239.63

MINISO Group Holding Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Selling and Marketing Expense	Get a 7-Day Free Trial														59.78	63.71	66.88	87.82	-

MINISO Group Holding Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was $278 Mil.

MINISO Group Holding Selling and Marketing Expense Related Terms

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MINISO Group Holding (MINISO Group Holding) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » MINISO Group Holding Ltd (NYSE:MNSO) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

MNSO:Mexico 09896:Hong Kong MIF0:Germany

Address

No. 109, Pazhou Avenue, 8th Floor, M Plaza, Haizhu District, Guangdong Province, Guangzhou, CHN, 510000

Website

https://www.miniso.com

MINISO Group Holding Ltd is a retailer offering a variety of design-led lifestyle products. The company's product categories include home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. Its segment includes the MINISO brand, which is engaged in the Design, buying and sale of lifestyle products, and the TOP TOY brand, which is engaged in the Design, buying and sale of pop toys. The company generates maximum revenue from the MINISO brand segment. Geographically, it derives a majority of its revenue from China.