GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Activision Blizzard Inc (XTER:AIY) » Definitions » Selling and Marketing Expense

Activision Blizzard (XTER:AIY) Selling and Marketing Expense : €1,250 Mil (TTM As of Jun. 2023)


View and export this data going back to 2016. Start your Free Trial

What is Activision Blizzard Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Activision Blizzard's Selling and Marketing Expense for the three months ended in Jun. 2023 was €307 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2023 was €1,250 Mil.

Activision Blizzard Selling and Marketing Expense Historical Data

The historical data trend for Activision Blizzard's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Activision Blizzard Selling and Marketing Expense Chart

Activision Blizzard Annual Data
Trend Dec13 Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 933.50 833.40 874.61 907.13 1,148.85

Activision Blizzard Quarterly Data
Sep18 Dec18 Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 248.80 289.87 392.70 259.65 307.36

Activision Blizzard Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was €1,250 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Activision Blizzard Selling and Marketing Expense Related Terms

Thank you for viewing the detailed overview of Activision Blizzard's Selling and Marketing Expense provided by GuruFocus.com. Please click on the following links to see related term pages.

Activision Blizzard (XTER:AIY) Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Activision Blizzard Inc (XTER:AIY) » Definitions » Selling and Marketing Expense
Comparable Companies
HLAN CBAN EQBK MRBK CTBI RVRF ESSA MVBF HNVR FNLC NTES TSE:7974 EA TTWO RBLX TSE:3659 XKRX:259960 TSE:9697 SZSE:002555 TSE:9766
Traded in Other Exchanges
N/A
Address
2701 Olympic Boulevard, Building B, Santa Monica, CA, USA, 90404
Website
https://www.activisionblizzard.com
Activision Blizzard was formed in 2008 by the merger of Activision, one of the largest console video game publishers, and Blizzard, one of largest PC video game publishers. The combined firm remains one of the world's largest video game publishers. Activision's impressive franchise portfolio includes World of Warcraft, which boasts more than $8 billion of lifetime sales, and Call of Duty, which has sold over 175 million copies across 14 titles over 12 years.

Activision Blizzard (XTER:AIY) Headlines

No Headlines