Salon City (Salon City) Total Assets : $0.21 Mil (As of Sep. 2008)

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What is Salon City Total Assets?

Salon City's Total Assets for the quarter that ended in Sep. 2008 was $0.21 Mil.

Total Assets is connected with ROA %. Salon City's annualized ROA % for the quarter that ended in Sep. 2008 was -83.90%. Total Assets is also linked to Revenue through Asset Turnover. Salon City's Asset Turnover for the quarter that ended in Sep. 2008 was 0.02.

Salon City Total Assets Historical Data

The historical data trend for Salon City's Total Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Salon City Total Assets Chart

Salon City Annual Data

Trend

Dec06

Dec07

Total Assets

0.21

0.13

Salon City Quarterly Data
	Mar07	Jun07	Sep07	Dec07	Mar08	Jun08	Sep08
Total Assets	Get a 7-Day Free Trial			0.29	0.13	0.16	0.20	0.21

Salon City Total Assets Calculation

Total Assets are all the assets a company owns.

From the capital sources of the assets, some of the assets are funded through shareholder's paid in capital and retained earnings of the business. Others are funded through borrowed money.

Salon City's Total Assets for the fiscal year that ended in Dec. 2007 is calculated as

Total Assets	=	Total Equity (A: Dec. 2007 )	+	Total Liabilities (A: Dec. 2007 )
	=	-0.622	+	0.751
	=	0.13

Salon City's Total Assets for the quarter that ended in Sep. 2008 is calculated as

Total Assets	=	Total Equity (Q: Sep. 2008 )	+	Total Liabilities (Q: Sep. 2008 )
	=	-0.74	+	0.953
	=	0.21

Salon City (OTCPK:SALN) Total Assets Explanation

Total Assets is connected with ROA %.

Salon City's annualized ROA % for the quarter that ended in Sep. 2008 is

ROA %	=	Net Income (Q: Sep. 2008 )	/	( (Total Assets (Q: Jun. 2008 )	+	Total Assets (Q: Sep. 2008 ))	/ count )
	=	-0.172	/	( (0.196	+	0.214)	/ 2 )
	=	-0.172	/	0.205
	=	-83.90 %

Note: The Net Income data used here is four times the quarterly (Sep. 2008) data.

In the article Joining The Dark Side: Pirates, Spies and Short Sellers, James Montier reported that In their US sample covering the period 1968-2003, Cooper et al find that firms with low asset growth outperformed firms with high asset growth by an astounding 20% p.a. equally weighted. Even when controlling for market, size and style, low asset growth firms outperformed high asset growth firms by 13% p.a. Therefore a company with fast asset growth may underperform.

Total Assets is linked to total revenue through Asset Turnover.

Salon City's Asset Turnover for the quarter that ended in Sep. 2008 is

	Asset Turnover
=	Revenue (Q: Sep. 2008 )	/	( (Total Assets (Q: Jun. 2008 )	+	Total Assets (Q: Sep. 2008 ))	/ count )
=	0.005	/	( (0.196	+	0.214)	/ 2 )
=	0.005	/	0.205
=	0.02

Therefore, if a company grows its Total Assets faster than its Revenue, the Asset Turnover will decline. This might be a warning sign for the business.

Salon City Total Assets Related Terms

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Salon City (Salon City) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Salon City Inc (OTCPK:SALN) » Definitions » Total Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

909 North Palm Avenue, Suite 311, West Hollywood, CA, USA, 90069

Website

http://www.saloncity.com

Salon City Inc is engaged in the beauty industry through its media and network. Geographically the business presence of the group are seen in United States and internationally.

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